TOUCH
Five Factors to Growing and Leading a Human Organization
by Tod Maffin, Mark Blevis
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Pub Date Oct 04 2014 | Archive Date Nov 09 2014
Description
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce:
Hiring is done by automated keyword searches. Offices have regressed to sterile, highly controlled environments. Staff rely exclusively on template responses. Websites are designed for search engines, not people. Leaders are focusing on arbitrary and antiquated "best practices." In a world filled with complicated web forms and digital marketing services, we have lost the "human" element in how we run our organizations. TOUCH will identify these problems in stark terms, then provide business leaders in all types of organizations — private to public sector, small to enterprise business — with real-world, tested solutions.A Note From the Publisher
Mark Blevis is president of FullDuplex.ca, a firm that specializes in integrated digital communication and online reputation management. He also heads a team that researches how online information and interactions shape public opinion. He lives in Ottawa.
Marketing Plan
Marketing Materials:
business cards
Author Tours/Activities:
Authors are both active in the conference/speaking tour circuit, and will be attending numerous conferences and tradeshows
Trade shows, school and library conferences
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consumer ads: PW, Quill
Social Media:
Cover and sample chapter reveal
Epub series price promtion and bundle
Q&A with Editor
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Available Editions
| EDITION | Other Format |
| ISBN | 9781459728752 |
| PRICE | CA$22.99 (CAD) |
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