FMCG: The Power of Fast-Moving Consumer Goods

Complete History, Current E-Strategy

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Pub Date Aug 27 2014 | Archive Date Dec 31 2014
Business, Leadership, Finance | History

Description

A history of 18 of the world's top FMCGs: Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser and Unilever. Includes emerging markets, where the biggest players succeed or die and where the next generation is surely preparing to conquer. FMCGs under a microscope.

A history of 18 of the world's top FMCGs: Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter &...

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Advance Praise

This is an exceptionally thorough review of what is our largest industry. Over 600 pages, giving the history of 20+ leaders. There are some very interesting beginnings and early failures, the middle years, the take overs up to the last 10 years in detail. What make the companies tic, what is their DNA then right up to date with what are they doing in today electronically driven market place. There is a web site linked to the book which is promising to keep all tables and information up to date. Would like to have seen a little more on China / India and the new competitors that must be on the way. But I shall be using for all my students, to build many case studies with. ~ Timothy Johnson, Educator UK

This is an exceptionally thorough review of what is our largest industry. Over 600 pages, giving the history of 20+ leaders. There are some very interesting beginnings and early failures, the middle...

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Marketing Plan

Available in Ebook, Paperback and Case Laminate. Book is fully indexed.

Available in Ebook, Paperback and Case Laminate. Book is fully indexed.

Available Editions

EDITION Other Format
ISBN 9781622876471
PRICE $49.95 (USD)

Additional Information

Average rating from 6 members

Featured Reviews

Fascinating story of how business has developed over the past few decades such that many consumer goods are dominant, and how this has come about. Looking forward to reading.

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