"A gifted storyteller who brings enormous empathy and nuance to each group she documents, Candis Callison depicts the current discursive struggles over climate change, as such diverse players as corporate responsibility advocates, evangelical Christians, and Inuit tribal leaders, not to mention scientists and journalists, seek to reconcile the need for dramatic change with their existing sets of professional norms and cultural values. This is essential reading for anyone who wants to better understand how science gets refracted across an increasingly diverse media landscape and for anyone who wants to understand how they might be more effective at changing entrenched beliefs and practices."—Henry Jenkins, coauthor of Spreadable Media: Creating Value and Meaning in a Networked Culture

"Candis Callison has done the impossible. In the reams of words written about climate change, one rarely finds a fresh perspective or responses to the most salient questions. Why does climate change matter, why do some care about it while others are indifferent, and is scientific knowledge the only way to address these questions? Ethnography, Callison shows, can offer deeply satisfying answers where other methods fail. Through fascinating stories of communal meaning-making, Callison also demonstrates how work across disciplines can make sense of the spectrum from climate fundamentalism to climate denial."—Sheila Jasanoff, author of Designs on Nature: Science and Democracy in Europe and the United States