The Launch Code: Master Founder-Led Sales and Boost Your Startup’s Revenue Growth

By Zoltan Vardy

Startups don’t fail because they lack ideas—they fail because they lack sales. In The Launch Code, Zoltan Vardy, a startup mentor and investor, delivers an actionable framework for entrepreneurs looking to master founder-led sales and drive scalable revenue growth.

With over 25 years of global leadership experience, Vardy shares his step-by-step approach to creating predictable and repeatable sales strategies without relying on expensive teams or outside funding. Ideal for early-stage founders, entrepreneurs, and startup teams, The Launch Code is your roadmap to defining target customers, crafting compelling value propositions, and turning leads into loyal clients.

Packed with real-world examples, practical tools, and exercises, this book is more than a guide—it's a survival kit for startup success. Whether you’re pitching your first client or scaling globally, The Launch Code will help you unlock sustainable growth and avoid the common pitfalls that cause many startups to fail.