So You Want to Be a Dancer
by Practical Advice and True Stories from a Working Professional
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Pub Date Mar 10 2015 | Archive Date Mar 13 2015
Rowman & Littlefield | Taylor Trade Publishing
Description
Matthew Shaffer wrote, directed, and starred in his first production when he was seven years old and has been entertaining audiences (and family members) ever since! When Matthew isn’t busy traveling the globe as a master teacher and dance judge, he continues to collaborate and create work with Jeff Payton and their production company, A Group Production in Los Angeles, California.
A Note From the Publisher
You are reviewing low-resolution, uncorrected page proofs. Quote from finished books only. Contact publicity@rowman.com with questions. Thank you!
Advance Praise
"If you're planning a career in the industry as a dancer, do yourself a favor and read Matthew's book. His stories shed light into a world that is often difficult to navigate. It is full of insight and will inform you in invaluable ways."
— Kenny Ortega, three time Emmy-winning director and choreographer; High School Musical and Dirty Dancing
Matthew has created great insight to the world of dance. Such important information for any dancer! —Tyce Diorio, Emmy award-winning choreographer and artistic director
Matthew Shaffer has written the kind of book I wish I would have had available to me as a young dancer. This is a great guide for young dancers and parents alike to understand the many different aspects of this crazy world we call 'show business'. If you are a dancer wanting to know more, I recommend you read this book!— Mandy Moore, two-time Emmy Award–nominated choreographer, So You Think You Can Dance
Marketing Plan
Co-op available
Shaffer has an active speaking and teaching schedule and will be promoting the
book at all of his events. He will also be promoting on his website,
http://www.matthewshaffer.com
Outreach to dance sites and music blogs like 5th Element, Center Stage, Disco Donnie, and AOL Music
Target publications such as Entertainment Weekly, The Hollywood Reporter, The Wrap, Parenting, Dance Magazine, Dance Spirt, Dance Teacher and online with DanceOn Network
Offer author as an expert to talk, entertainment, and celebrity news such as The Ellen Show, The View, The Today Show, E! News, Access Hollywood and People to discuss dance on TV. Segments could include: dancing your way to a healthier life, dance against bullies, competitive dancers and controversial shows like Dance Moms, National Dance Day, and YA pop culture tie-ins to So You Think You Can Dance and Dancing With The Stars
Approach teen and young adult media such as Outloud, PopStar, and Alloy.com for feature
Website promotions and email blasts throughout the winter via rowman.com
Social media promotion on Facebook and Twitter and the
author's Instagram feed:
http://instagram.com/funnyshaffer
Author will be incorporating cross-promotions via social media platforms including a book cover challenge on Instagram.
Available Editions
EDITION | Hardcover |
ISBN | 9781630760267 |
PRICE | $19.95 (USD) |