So You Want to Be a Dancer

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Pub Date Mar 10 2015 | Archive Date Mar 13 2015
Rowman & Littlefield | Taylor Trade Publishing

Description

Matthew Shaffer’s more than twenty years as a performer, choreographer, director, Broadway collaborator, writer, and producer has allowed him opportunities to work with celebrities like Megan Mullally, Ben Stiller, and the elite competition team of Dance Moms. So You Want to Be a Dancer is the ultimate book for anyone who has to fight the urge to sashay down grocery store aisles or school hallways. Shaffer discusses everything from how to break into the industry to practical advice—from how to audition and book a job to dealing with movie stars on-set. So You Want To Be A Dancer is a must-read for any creative entrepreneur, aspiring artist pursuing a career in today’s social media-savvy society, or anyone who savors the heartfelt journey of an artist.

Matthew Shaffer wrote, directed, and starred in his first production when he was seven years old and has been entertaining audiences (and family members) ever since! When Matthew isn’t busy traveling the globe as a master teacher and dance judge, he continues to collaborate and create work with Jeff Payton and their production company, A Group Production in Los Angeles, California.

Matthew Shaffer’s more than twenty years as a performer, choreographer, director, Broadway collaborator, writer, and producer has allowed him opportunities to work with celebrities like Megan...


A Note From the Publisher

You are reviewing low-resolution, uncorrected page proofs. Quote from finished books only. Contact publicity@rowman.com with questions. Thank you!

You are reviewing low-resolution, uncorrected page proofs. Quote from finished books only. Contact publicity@rowman.com with questions. Thank you!


Advance Praise

"If you're planning a career in the industry as a dancer, do yourself a favor and read Matthew's book. His stories shed light into a world that is often difficult to navigate. It is full of insight and will inform you in invaluable ways."

Kenny Ortega, three time Emmy-winning director and choreographer; High School Musical and Dirty Dancing

Matthew has created great insight to the world of dance. Such important information for any dancer! —Tyce Diorio, Emmy award-winning choreographer and artistic director

Matthew Shaffer has written the kind of book I wish I would have had available to me as a young dancer. This is a great guide for young dancers and parents alike to understand the many different aspects of this crazy world we call 'show business'. If you are a dancer wanting to know more, I recommend you read this book!
Mandy Moore, two-time Emmy Award–nominated choreographer, So You Think You Can Dance

"If you're planning a career in the industry as a dancer, do yourself a favor and read Matthew's book. His stories shed light into a world that is often difficult to navigate. It is full of...


Marketing Plan

Co-op available

Shaffer has an active speaking and teaching schedule and will be promoting the book at all of his events. He will also be promoting on his website, http://www.matthewshaffer.com

Outreach to dance sites and music blogs like 5th Element, Center Stage, Disco Donnie, and AOL Music

Target publications such as Entertainment Weekly, The Hollywood Reporter, The Wrap, Parenting, Dance Magazine, Dance Spirt, Dance Teacher and online with DanceOn Network

Offer author as an expert to talk, entertainment, and celebrity news such as The Ellen Show, The View, The Today Show, E! News, Access Hollywood and People to discuss dance on TV. Segments could include: dancing your way to a healthier life, dance against bullies, competitive dancers and controversial shows like Dance Moms, National Dance Day, and YA pop culture tie-ins to So You Think You Can Dance and Dancing With The Stars

Approach teen and young adult media such as Outloud, PopStar, and Alloy.com for feature

Website promotions and email blasts throughout the winter via rowman.com

Social media promotion on Facebook and Twitter and the author's Instagram feed:
http://instagram.com/funnyshaffer

Author will be incorporating cross-promotions via social media platforms including a book cover challenge on Instagram.

Co-op available

Shaffer has an active speaking and teaching schedule and will be promoting the book at all of his events. He will also be promoting on his website, http://www.matthewshaffer.com

...


Available Editions

EDITION Hardcover
ISBN 9781630760267
PRICE $19.95 (USD)

Average rating from 2 members