Bulletproof Your Marketplace

Strategies for Protecting Your Digital Platform

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Pub Date May 06 2025 | Archive Date May 11 2025

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Description

Online marketplace and digital platform founders and leaders invest enormous time and effort into setting their businesses up for success, focusing on what it takes to launch and scale their innovative and disruptive ventures. But most give little if any thought to setting up their platforms for avoiding unnecessary risk, liability and exposure that could lead to failure.

In his book, Bulletproof Your Marketplace: Strategies for Protecting Your Digital Platform, Jeremy Gottschalk, attorney and founder of the global resource platform Marketplace Risk, turns the how to succeed in business genre on its head. Rather than offering the usual platitudes on growing a business, he shows marketplace and digital platform leaders how to eliminate the kinds of unnecessary risk, liability and exposure that can destroy even the most successful digital businesses. Bulletproof Your Marketplace offers platform stakeholders useful and actionable ways to avoid to identify, predict, prevent, and respond to the risks that come with launching, operating and scaling marketplaces and digital platforms.

Addressing some of a platform’s most common vulnerabilities one by one, Gottschalk lays out in plain and simple terms how founders and leaders can proactively and simultaneously protect their businesses and their communities.

Online marketplace and digital platform founders and leaders invest enormous time and effort into setting their businesses up for success, focusing on what it takes to launch and scale their...


Advance Praise

“If you’re running an internet platform, nothing’s harder than getting your trust and safety right. And nothing’s more important. Good trust and safety will drive revenue, increase customer satisfaction, minimize risk, and protect your brand...start with this book.”

― Rob Chesnut

Trust and safety pioneer and author of Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution

"As a digital marketplace creator, I've spent twenty years learning how best to protect digital platforms from harm. This guide is an excellent resource for anyone who wants to start their business right and succeed!"

― Genevieve Thiers

Found of Sittercity.com

"There is no one better versed in the wide variety of risks specific to the marketplace model than Jeremy Gottschalk. In Bulletproof Your Marketplace, he provides a comprehensive overview of these risks and the best ways to avoid or mitigate them. Bulletproof Your Marketplace belongs on the bookshelf of every founder, product leader, lawyer, or investor who works in the marketplace economy.”

― Nathan Garnett

General Counsel of OfferUp

"Simply put, this book is an essential read for marketplace founders and leaders. Marketplaces are complex and face very specific challenges that very few people have an understanding of. Jeremy is an expert in the space and Bulletproof Your Marketplace will help founders and teams understand how to navigate legal and risk challenges and ultimately be positioned for success. I know I’ll be sending copies to founders and teams.”

― Mike Williams

Founder of Everything Marketplaces

"Whether you’re entrenched in a marketplace or just starting one, Bulletproof Your Marketplace is indispensable. Each chapter unpacks potential marketplace hazards, offering Gottschalk’s sound, expert advice on how to sidestep and preempt them. His deep understanding of marketplace dynamics, combined with insights gained from working with hundreds of marketplace businesses, offers a level of knowledge that’s simply unparalleled.”

― Lynn Perkins

Founder and CEO of UrbanSitter

"Protect your business from self-created incidents and strengthen platform integrity. Jeremy Gottschalk outlines regulatory protections and shares valuable insights for leaders to avoid unnecessary risk exposures and liabilities.”

― Garrett Olson

Head of Insurance and ERM at Wolt

"As an authoritative expert, Jeremy combines his competitive spirit, engaging energy, focus on quality, passion for winning, and personal programming for success to articulate a proven strategy for developing highly defensible marketplaces. Stripe’s decision to hire a general counsel as one of their first ten employees underscores the importance of legal insights, making Jeremy’s advice crucial for founders and operators. This eye-opening, common-sense, and engaging read weaves a perfect balance of theory and real-world examples, equipping readers with critical insights and tactics to build winning marketplace businesses.”

― Vishal Kapoor

Senior Director of Product at Shipt

"From the very first Marketplace Risk conference in Miami in 2015, it was clear to me that Jeremy Gottschalk had identified a critical market need and had designed a powerful form to address it. Since those early days, he has become a go-to for guidance and perspective on topics of marketplace risk for me and my team, and I have not been surprised to see the annual conference become an industry cornerstone. I am delighted that he has taken the time to compress his insights and perspectives from over the years into a book that anyone can access. Bravo.”

― Brent Turner

President and COO of Rover.com

"Drawing from a wealth of career experience, Jeremy Gottschalk illuminates the evolution of the digital marketplaces, offering an invaluable guide for newcomers. His expertise sheds light on mitigating unnecessary risk and exposure, making this book the ultimate ‘holy grail’ for anyone entering or expanding in the marketplace space. A must read for those seeking a strategic, insightful roadmap to navigate the complex challenges of today’s digital economy.”

― Kristin Kupiec

Law Enforcement and Critical Response Manager

"Jeremy’s expertise shines through in this must-read book that transforms complex legal, compliance, and risk topics into engaging and understandable insights. With practical advice and real-world examples, Jeremy not only educates but empowers readers to navigate the evolving landscape of legal strategy, risk management, and trust and safety. This book is an invaluable guide for professionals looking to deepen their knowledge and build confidence in developing effective, modern risk management strategies.”

― Mike Wilkins

Vice President of Trust and Safety at Turo

"Bulletproof Your Marketplace offers invaluable insights into protecting digital platforms in a rapidly evolving landscape. Jeremy Gottschalk draws from years of hands-on experience to provide clear, actionable strategies for mitigating risks while enabling marketplace operators to thrive. Whether you’re launching a start-up or leading a large enterprise, this book equips you with the critical tools you need to safeguard your business from legal and operational pitfalls. A must-read for any digital entrepreneur looking to build a sustainable and resilient platform.”

― Stephen F. Fusco, PHD, CIPP-US/E

Senior Director Legal, Commercial

“If you’re running an internet platform, nothing’s harder than getting your trust and safety right. And nothing’s more important. Good trust and safety will drive revenue, increase customer...


Available Editions

EDITION Paperback
ISBN 9798891880900
PRICE $24.99 (USD)
PAGES 192

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