In Rebranding Autism, Clain Udy eschews the traditional narrative around autism, offering a groundbreaking perspective that calls on readers to reimagine autism and see the strengths, potential, and unique talents of individuals on the spectrum. Drawing from his experiences as a parent of an autistic child, and his work guiding young autistic adults to discover their strengths and pursue careers that align with them, Udy challenges readers to shift from a deficit-focused perspective to one that sees autism through a refreshing and compelling strengths-based lens.

This insightful book is both a memoir and a practical guide that aims to dismantle the current assumptions and mindset around autism and empower parents, educators, and employers to recognize and nurture the inherent abilities of autistic individuals. As the title suggests, the book seeks to establish a new brand that goes beyond passive tolerance and accommodation and celebrates the neurodiverse strength of autism. Through personal stories, actionable advice, and an advocacy-driven approach, Rebranding Autism provides readers with a fresh roadmap for supporting neurodivergent individuals as they reimagine their own identities and redefine what it means to live on the spectrum in today's world.

About the Author

Drawing from his experiences as a parent of an autistic child, Clain Udy is rebranding the way society views autism and shifting our perspectives from deficit-focused to one that sees autism through a strengths-based lens.

As the father of a high-functioning autistic adult son, Clain has spent over two decades researching and investigating what it takes to help his son and other autistic individuals have successful, fulfilling careers. He believes helping autistic individuals find the right environment where their natural talents can flourish is the key to long-term, adult independence and satisfaction.

Clain has worked for 30 years in the corporate world in the areas of human performance improvement and learning and development. He has served as an executive leader within a multinational group of franchise organizations. He has two masters degrees in English Literature and Instructional Technology and is the co-founder and president of Autism Elevated and the Regional Vice President of Learning and Development at Fortida.

Clain’s new book, Rebranding Autism: A Guide to Seeing Strength on the Spectrum, details his journey from initially thinking he had to “fix” his autistic son to wholeheartedly embracing his son’s beautifully unique strengths.