Xbox Revisited
A Game Plan for Corporate and Civic Renewal
by Robbie Bach
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Pub Date Sep 03 2015 | Archive Date Jan 22 2016
Description
Xbox Revisited is a wake-up call, a challenge to every citizen to become a “civic engineer” addressing the issues we face in our communities and across our country. Using the 3P Framework of Purpose, Principles, and Priorities developed by the Xbox team, Microsoft’s former Chief Xbox Officer, Robbie Bach, takes business, non-profit, and community-engaged readers on the Xbox journey—a triumphant saga from garage-shop beginnings to business success.
About the Author
Robbie Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles. He was the company’s first American ex-pat overseas working as the manager of business operations in Paris, France. Upon returning to the United States, he played an important role as a marketing leader in the successful launch and expansion of the Microsoft Office business. Beginning in 1999, as Chief Xbox Officer, he led the creation and development of the Xbox business, including the launch of the original Xbox and the highly successful follow-on product, Xbox 360. He was ultimately responsible for Microsoft’s gaming, music, video, phone, and retail sales businesses. Robbie retired from Microsoft in 2010 as the President of the Entertainment and Devices Division.
Advance Praise
“In Xbox Revisited, Robbie Bach presents a highly effective, common-sense strategy to address difficult business and community issues. And in the process, he challenges all of us to step up to the plate and participate in renewing our civic and political institutions. Seen through the lens of the creation of the Xbox, the story he tells from personal experience is both engaging and inspirational.”
— Jeff Raikes, Co-founder, Raikes Foundation, former CEO, Bill & Melinda Gates Foundation and president, Microsoft Business Division
“Robbie Bach is an outstanding leader in every aspect of the word. His depth of knowledge in building high-performing teams and aligning groups to mission and goals is exceptional. Breaking down complex issues into manageable actions that a team can execute is his trademark. Robbie’s ‘game changing’ mindset drives individuals to think and act differently while building better solutions and performance.”
—James L. Clark, President & CEO, Boys & Girls Clubs of America
“Robbie is a values-based leader who consistently sharpens our focus on the mission and our principles. He is able to frame complex questions in simple ways that streamline our decision making. The US Olympic Movement is stronger today because of him.”
—Scott Blackmun, CEO, United States Olympic Committee
Available Editions
| EDITION | Other Format |
| ISBN | 9781612548487 |
| PRICE | $24.95 (USD) |
