Televisionaries
Inside the Chaos and Innovation of the Digital Revolution
by Marc Tayer
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Pub Date Mar 18 2015 | Archive Date Dec 18 2015
MediaTech Publishing | Independent Book Publishers Association (IBPA), Members' Titles
Description
During the 1980s, conventional wisdom held that “Japan Inc.” would become the leading global economic power, with its new HDTV technology dominating the next-generation of consumer electronics. In response, thirteen European countries funded a billion-dollar advanced TV activity, designed to keep the Japanese at bay. But both solutions had a fatal flaw — they were based on analog technology.
With the world’s eyes diverted overseas, General Instrument, a Fortune 500 company, harbored a secret research project in its San Diego labs. The notion of transforming television from its analog roots to the zeros and ones of computers was deemed impossible at the time. Undaunted, GI boldly developed the world’s first digital television system, overcoming skeptics and upsetting the status quo on three continents. Digital TV soon became a reality for consumers throughout the world, and the media business was forever changed.
A quarter-century into the digital television era, the established media companies are navigating through an unprecedented state of flux. While they embrace the Internet, they confront a new breed—personified by Netflix, Amazon, and Google—aspiring to shape the future of video.
Televisionaries is a must-read for anyone interested in the history, technology, and rapid growth of the digital age.
A Note From the Publisher
Also available in ebook format, $9.95, 978-0-9863845-1-6.
Advance Praise
DONALD H. RUMSFELD, former CEO of General Instrument Corporation; former US Secretary of Defense and government official
“Bravo! At long last we have a definitive chronicle of the explosive growth of new media, poignantly matching the key people with their historic achievements.”
PAUL KAGAN, chairman and CEO of PK Worldmedia; founder of Paul Kagan Associates, Inc., pioneer in media valuation analysis
“Colorfully written and meticulously researched, Televisionaries is a masterful compilation of the ‘inside baseball’ maneuvers that shaped digital television — told from a vantage point few can claim. Two thumbs way up!”
LESLIE ELLIS, technology writer, editor, and author of “Translation Please,” a weekly column in Multichannel News
“Marc Tayer has woven a rich tapestry of a remarkably dynamic scene, combining large corporate interests with the evolution of sophisticated technology.”
ANDREW VITERBI, co-founder and former chief technology officer of Qualcomm
Televisionaries is a well-written, fascinating chronicle of TV's digital transformation. Marc Tayer captures the politics, business drivers and perspectives of all the players and is factually on the mark.
—BOB ZITTER, former HBO executive vice president and chief technology officer
Available Editions
EDITION | Paperback |
ISBN | 9780986384509 |
PRICE | $19.95 (USD) |
Links
Average rating from 6 members
Featured Reviews
This is a phenomenal insider look at the concept, creation, and growth of the digital television industry.
When I sit and watch Netflix on my 56" flat-screen HD television, I know that a lot of time and effort went in to the creation of this technology, but of course, like most people, I know next to nothing about how it all happened. Thanks to Marc Tayer, who was in on the ground floor of the development of this technology, we can get a peek at how this all came about.
The first thing to recognize is the timing. It's 2016 as I watch streaming, digital content on my HDTV. When was this technology created? The HD TVs started appearing on the market about a decade ago. That's right...it's only been about ten years since HDTVs were reasonably on the market. So when were they developed? THAT goes back a little further.
You can practically pinpoint the year 1982 as the start of the digital era, when a new company had a contract with HBO for satellite television encryption.
Starting with this event in 1982, Tayer details all the stepping-stones to the development of digital, HD technology with incredible precision and insight. And he introduces us to a cast of characters that would rival a Tolstoy novel.
Because Tayer is an insider and was a part of this process from an early stage, he is able to offer some incredible insight in to the people (why were they hired) and the process. And it would be easy for Tayer to emphasize his role in the process, or to only report on those aspect in which he was directly involved, but this is much more than a memoir. This is a report on the process as a whole. This isn't just a one-person's point of view tale. There has been a vast amount of research done to prepare for this book and Tayer notates his research meticulously. In fact the last 25% of the book is filled with annotation, glossary, and index. And kudos to the publisher for making the notes on my digital copy of the book, easy to access.
At times, the book reads a little like a technical manual, but given the nature of the topic, one has to expect there will be a fair amount of discussion about things like bandwidth, compression, bit-rate, and so forth. I am not a Luddite, but I'm far from being highly knowledgeable about the technical side of our modern technology. Marc Tayer writes about this in a very straight-forward, practical manner, and yet it doesn't get bogged down in technical lingo and it is very easy to read.
We take our technology for granted, but when we stop to think about it, we have to realize that there was a time when the science behind our technology was only theory. For instance,
... consider that a pure “uncompressed” digitized HDTV signal would take up to 50 cable channels, a total of 300 MHz of bandwidth. That is a completely impractical proposition since it amounts to a third or a half of the entire bandwidth of a cable system. Squeezing one or two digital HDTV channels into a single 6 MHz channel, while preserving stellar video quality, was a feat deemed impossible at the time.
While this work was cutting edge ... leading the cutting edge ... at the time, we know that we are in a very fast-moving world and the changes in technology are rapid, and almost as interesting as the history of the development of this industry is Tayor's report on the future and where we're headed. This isn't just supposition, but a report on what he knows is currently being developed. Of course this means that this book (or this portion of this book, at least) will be obsolete in ten years.
I was completely captivated and I highly recommend this book.
Looking for a good book? Televisionaries: Inside the Chaos and Innovation of the Digital Revolution by Marc Tayor does a remarkable job of sharing with the reader how our current television technology was developed, and where it's likely to go.
I received a digital copy of this book from the publisher, through Netgalley, in exchange for an honest review.