Money, Taste, and Wine
It's Complicated!
by Mike Veseth
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Pub Date Aug 04 2015 | Archive Date Aug 14 2015
Rowman & Littlefield | Rowman & Littlefield Trade
Description
“It’s complicated!” That’s a simple
way to describe the sort of relationship that seemingly defies simple
explanations. Like a love triangle, money, taste, and wine are caught in
a complicated relationship affecting every aspect of the wine industry
and wine enthusiast experience. As wine economist and best-selling
author Mike Veseth peels back the layers of the money-taste-wine story,
he discovers the wine buyer’s biggest mistake (which is to confuse money
and taste) and learns how to avoid it, sips and swirls dump bucket
wines and Treasure Island wines, and toasts anything but Champagne.
He bulks up with big-bag, big-box wines and realizes that sometimes the best wine is really a beer. Along the way he questions wine’s identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground, and imagines wines that even money cannot buy before concluding that money, taste, and wine might have a complicated relationship but sometimes they have the power to change the world. His engaging and enlightening book will surprise, inform, inspire, and delight anyone with an interest in wine—or complicated relationships.
Mike Veseth is an economist specializing in global wine markets. He is editor of the award-winning blog The Wine Economist and author of a dozen books, including Wine Wars (2011), which examined three powerful forces shaping the world wine map (the curse of the Blue Nun, the miracle of Two Buck Chuck, and the revenge of the terroirists), and Extreme Wine (2013), which circles the globe in search of the best, worst, cheapest, most insanely expensive, and generally most outrageous wines.
Mike Veseth is professor emeritus of international political economy at the University of Puget Sound. He’s currently working on his next book, Around the World in Eighty Wines, when he isn’t actually traveling around the world with his wife, Sue; speaking to wine industry groups; and looking for great wines and great wine stories.
He bulks up with big-bag, big-box wines and realizes that sometimes the best wine is really a beer. Along the way he questions wine’s identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground, and imagines wines that even money cannot buy before concluding that money, taste, and wine might have a complicated relationship but sometimes they have the power to change the world. His engaging and enlightening book will surprise, inform, inspire, and delight anyone with an interest in wine—or complicated relationships.
Mike Veseth is an economist specializing in global wine markets. He is editor of the award-winning blog The Wine Economist and author of a dozen books, including Wine Wars (2011), which examined three powerful forces shaping the world wine map (the curse of the Blue Nun, the miracle of Two Buck Chuck, and the revenge of the terroirists), and Extreme Wine (2013), which circles the globe in search of the best, worst, cheapest, most insanely expensive, and generally most outrageous wines.
Mike Veseth is professor emeritus of international political economy at the University of Puget Sound. He’s currently working on his next book, Around the World in Eighty Wines, when he isn’t actually traveling around the world with his wife, Sue; speaking to wine industry groups; and looking for great wines and great wine stories.
A Note From the Publisher
This is a set of uncorrected page proofs. It is not a finished book and is not expected to look like one. Errors in spelling, page length, format and so forth will all be corrected by the time the book is published several months from now. Photos and diagrams, which may be included in the finished book, may not be included in this format. Uncorrected proofs are primarily useful so that you, the reader, might know months before actual publication what the author and publisher are offering. If you plan to quote the text in your review, you must check it with the publicist or against the final version. Please contact publicity@rowman.com with any questions. Thank you!
Advance Praise
Money, Taste, and Wine is a great read: entertaining, informative, and heartfelt. Like Wine Wars
it is packed with economic and historic insights into the world of
wine. At times I found myself laughing out loud and also reaching for my
notebook to jot down facts and add (wine and non-wine) books to my
reading list.
— Caro Feely, Feely Wines and French Wine Adventures
Written in Mike Veseth's inimitable style, Money, Taste, and Wine goes down as easily as the finest pinot, will make you laugh, and will fatten your wallet. If you've ever suspected that wine's pricing is rigged, fumed at stratospheric restaurant tariffs, or want to be amazed at how the revolution in global trade has affected your favorite drink, then look no further than this book. A must for any consumer of the fruit of the vine.
— William Bernstein, author of Birth of Plenty, A Splendid Exchange, and Masters of the World
With his usual wit, wisdom, and whimsy, the ebullient Mike Veseth (aka The Wine Economist) unravels the complexities of what he calls the ‘unhealthy love triangle of money, taste, and wine.’ For anyone with taste who is remotely interested in discovering hidden, undervalued vinous treasures and willing to learn a little about themselves along the way, this insightful book is a must read. Having fought the good fight in Wine Wars and tickled the imagination in Extreme Wine, Mike’s insights into the vexed relationship between Money, Taste, and Wine could be subtitled ‘choose your wine and those you share it with carefully.’
— Michael Hince, HinceOnWine, Australia
I laughed out loud reading Mike Veseth's Money, Taste, and Wine. He has such a humorous and down-to-earth style when writing about wine, and his new book involves hilarious romps through supermarket aisles, restaurants, and discount stores to find a good deal on wine. It also has its serious points, providing invaluable information for wine lovers in analyzing their own palates and expectations. A definite read for all wine enthusiasts, wine students, and wine newbies.
— Liz Thach, Master of Wine, Professor of Wine Business & Management, Sonoma State University
Mike has the unique ability to look at wine differently and discover facts beyond the mythology. In this fascinating book, he gives the poor consumer overwhelmed by choice and myth an eye-opening look at wine.
— Paul Cluver, Paul Cluver Wines, South Africa
In Money, Taste, and Wine, preeminent wine economist Mike Veseth teaches us how to be a rational, informed wine consumer by better understanding available wine choices, personal tastes and preferences, and common wine buying mistakes. Along the way, he provides fascinating insights into the workings of the wine industry in a fun and interesting way with his engaging and provocative writing style. A must read for anyone who drinks wine or has an interest in the wine market.
— James Thornton, Eastern Michigan University, author of American Wine Economics
A remarkable blend of research, history, and examples straight from the heart of a genuine explorer makes this book a must read. Mike skillfully walks his readers through the multifaceted relationship of money, taste, and wine and leads them to a smart, optimistic, and enjoyable conclusion. A perfect fit for those who thirst for more.
— Evy Gozali, CEO of Sababay Winery, Bali, Indonesia
Of all the wine blogs in the wide, wide blogosphere, one that I look forward to reading the most is Mike Veseth’s Wine Economist. There’s nothing else quite like it—a blend of economic insight . . . and often irreverent winespeak.
— Lettie Teague; Wall Street Journal
— Caro Feely, Feely Wines and French Wine Adventures
Written in Mike Veseth's inimitable style, Money, Taste, and Wine goes down as easily as the finest pinot, will make you laugh, and will fatten your wallet. If you've ever suspected that wine's pricing is rigged, fumed at stratospheric restaurant tariffs, or want to be amazed at how the revolution in global trade has affected your favorite drink, then look no further than this book. A must for any consumer of the fruit of the vine.
— William Bernstein, author of Birth of Plenty, A Splendid Exchange, and Masters of the World
With his usual wit, wisdom, and whimsy, the ebullient Mike Veseth (aka The Wine Economist) unravels the complexities of what he calls the ‘unhealthy love triangle of money, taste, and wine.’ For anyone with taste who is remotely interested in discovering hidden, undervalued vinous treasures and willing to learn a little about themselves along the way, this insightful book is a must read. Having fought the good fight in Wine Wars and tickled the imagination in Extreme Wine, Mike’s insights into the vexed relationship between Money, Taste, and Wine could be subtitled ‘choose your wine and those you share it with carefully.’
— Michael Hince, HinceOnWine, Australia
I laughed out loud reading Mike Veseth's Money, Taste, and Wine. He has such a humorous and down-to-earth style when writing about wine, and his new book involves hilarious romps through supermarket aisles, restaurants, and discount stores to find a good deal on wine. It also has its serious points, providing invaluable information for wine lovers in analyzing their own palates and expectations. A definite read for all wine enthusiasts, wine students, and wine newbies.
— Liz Thach, Master of Wine, Professor of Wine Business & Management, Sonoma State University
Mike has the unique ability to look at wine differently and discover facts beyond the mythology. In this fascinating book, he gives the poor consumer overwhelmed by choice and myth an eye-opening look at wine.
— Paul Cluver, Paul Cluver Wines, South Africa
In Money, Taste, and Wine, preeminent wine economist Mike Veseth teaches us how to be a rational, informed wine consumer by better understanding available wine choices, personal tastes and preferences, and common wine buying mistakes. Along the way, he provides fascinating insights into the workings of the wine industry in a fun and interesting way with his engaging and provocative writing style. A must read for anyone who drinks wine or has an interest in the wine market.
— James Thornton, Eastern Michigan University, author of American Wine Economics
A remarkable blend of research, history, and examples straight from the heart of a genuine explorer makes this book a must read. Mike skillfully walks his readers through the multifaceted relationship of money, taste, and wine and leads them to a smart, optimistic, and enjoyable conclusion. A perfect fit for those who thirst for more.
— Evy Gozali, CEO of Sababay Winery, Bali, Indonesia
Of all the wine blogs in the wide, wide blogosphere, one that I look forward to reading the most is Mike Veseth’s Wine Economist. There’s nothing else quite like it—a blend of economic insight . . . and often irreverent winespeak.
— Lettie Teague; Wall Street Journal
Marketing Plan
Table of Contents
Part I: Buyer Beware!
1 The Wine Buyer’s Biggest Mistake
2 Anatomy of a Complicated Relationship
3 Wine Drinker, Know Thyself
Part II: Get a Clue! Searching for Buried Treasures
4 Dump Bucket Wines
5 Treasure Island Wines
6 Sometimes the Best Wine Is a Beer (or a Cider!)
7 Bulk Up: Big-Bag, Big-Box Wines
Part III: A Rosé Is a Rosé? Money, Taste, and Identity
8 More Than Just a Label: Wine’s Identity Crisis?
9 Wine Snobs, Cheese Bores, and the Paradox of Globalization
10 Anything but Champagne
Part IV: What Money Can (and Can’t) Buy
11 Restaurant Wars
12 Follow the Money
13 Invisible Cities, Imaginary Wines
14 Groot Expectations
Notes
Acknowledgments
Selected Bibliography
Index
About the Author
Part I: Buyer Beware!
1 The Wine Buyer’s Biggest Mistake
2 Anatomy of a Complicated Relationship
3 Wine Drinker, Know Thyself
Part II: Get a Clue! Searching for Buried Treasures
4 Dump Bucket Wines
5 Treasure Island Wines
6 Sometimes the Best Wine Is a Beer (or a Cider!)
7 Bulk Up: Big-Bag, Big-Box Wines
Part III: A Rosé Is a Rosé? Money, Taste, and Identity
8 More Than Just a Label: Wine’s Identity Crisis?
9 Wine Snobs, Cheese Bores, and the Paradox of Globalization
10 Anything but Champagne
Part IV: What Money Can (and Can’t) Buy
11 Restaurant Wars
12 Follow the Money
13 Invisible Cities, Imaginary Wines
14 Groot Expectations
Notes
Acknowledgments
Selected Bibliography
Index
About the Author
Available Editions
| EDITION | Hardcover |
| ISBN | 9781442234635 |
| PRICE | $24.95 (USD) |
