Designing for Growth
A Design Thinking Toolkit for Managers
by Jeanne Liedtka and Tim Ogilvie
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Jun 07 2011 | Archive Date Sep 01 2012
Columbia University Press | Columbia Business School Publishing
Description
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
Liedtka and Ogilvie cover the mindset, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high profile design firms such as IDEO, design thinking unlocks creative right brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden.
Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has made pioneering contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.
Advance Praise
“This is an intelligent ‘how-to’ follow up to the first wave of popular design books, and will serve as a useful guide to going through a design project from start to finish.”
—Roger Martin, Dean of the Rotman School of Management, University of Toronto
“One trait that sets leaders apart is their ability to turn vision into ideas, and ideas into action. This utterly refreshing book zeroes-in on the iterative dance between ideas and action – sometimes called design thinking – using simple language and clear examples. If you feel like you've been stuck in your left-brain, or not utilizing your creative edge to full capacity, consider this book your roadmap to creative nirvana!”
—Brendon Burchard, Founder, Experts Academy and author, Life’s Golden Ticket
“It’s time to demystify design and safely place design thinking in with the other tools used by successful practicing managers. As the authors so rightly conclude, ‘find a leader of innovation … and he or she has likely been practicing design thinking all along.’ Add the stories and tools found in Designing for Growth (a very compelling read) to your leadership tool kit to insure that innovation and organization renewal become part of your leadership portfolio.”
—Stanley S. Gryskiewicz, Ph.D., Founder and Board Chair, Association for Managers of Innovation, and Senior Fellow, Center for Creative Leadership
“The best designers seem to have an almost magical gift for finding creative solutions to problems we didn’t even know we had. This book will teach you how to capture that magic and turn it into a problem-solving process that can create a better future for your customers and yourself.”
—Daniel H. Pink, author of Drive and A Whole New Mind
“This book is a magic hat for managers. Reach inside and pull out value creation and inspiration for a process that used to be reserved for magicians of design and white rabbits.”
—Scott Williams, Principal, Scott Williams & Co., former Chief Creative Officer for Starwood Hotels
“Designing for Growth is a well crafted fusion of an inspired point of view and a coherent framework for understanding on how practitioners can more effectively step up the Innovation intensity to service and product development. It does so with an engaging voice and a light touch. It is rich in practical anecdotes and guidelines, but avoids the drudgery of an academic methodology, by design.”
—R. Lemuel Lasher, CSC, President, Global Business Solutions Group (GBS)
& Chief Innovation Officer
Available Editions
| EDITION | Hardcover |
| ISBN | 9780231158381 |
| PRICE | 29.95 |
| PAGES | 248 |
