Social Media Risk and Governance
Managing Enterprise Risk
by Phil Mennie
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Pub Date Oct 28 2015 | Archive Date Jun 10 2016
Kogan Page USA | Kogan Page
Description
In a recent survey, 71 percent of executives polled said their company was concerned about the possible risks posed by social media, but 59 percent do not perform a social media risk assessment.
This book is a comprehensive, practical guide to the components and considerations that make up a social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.
Phil Mennie, PwC's Global Social Media Risk and Governance leader, addresses key issues such as policy evaluation and planning, information security and fraud risks, how to respond to a crisis and how to archive data. The book empowers professional users of social networks to collaborate with their compliance and risk management counterparts, and to harness the power of social media safely and successfully for their organization.
Advance Praise
"As we all become more integrated with the global platform of the
Internet, we need to change our perspectives and re-think how we work.
Phil asks the tough questions and he has plenty of good answers. He is a
good navigator through the potential hazards that social media presents
to large organizations. Buy this book and don't just pass it on to
compliance. These issues matter to the whole organization."
--Justin Hunt, Founder, The Social Media Leadership Forum
"Risk
and security are as critical as ever in enterprise social media. Phil
Mennie's book has never been more timely, and I've not come across a
more comprehensive, accessible and example-loaded book as this. This has
to be the indispensable guide in this important area."
--Paul Levy, Senior Research Fellow, University of Brighton, Centre for Research in Innovation Management (CENTRIM)
Available Editions
| EDITION | Paperback |
| ISBN | 9780749474577 |
| PRICE | $37.95 (USD) |
