"Retail Marketing Strategy is a great handbook for the marketing professionals in the industry. It clearly outlines what strategies can be applied by retailers and manufacturers to make their shoppers happy, a concept that is often overlooked in the marketing mix. The passion of the author and his practical experience in retail marketing and shopper insights truly make this an invaluable read."
--Marc Schroeder, SVP, Global Nutrition Group, PepsiCo

"Constant has written a book that will be indispensable to both in-retail professionals at all levels and to their suppliers... There is an admirable wealth of detail from a range of industries and from many continents."
--Andrew Seth, former CEO of Lever Brothers UK, and co-author of The Grocers

"In this eminently readable book, Berkhout skilfully combines academic research and his own vast experience in retail marketing to provide a wealth of actionable insights for retail marketers. Retail marketers should heed his call to augment intuition with data to make fact-driven decisions."
--Jan-Benedict E M Steenkamp, Massey Distinguished Professor of Marketing, UNC-Chapel Hill

"Constant Berkhout does a great job dispelling many myths that exist around shopping behaviour that everyone assumes are fact. The book comes to life with many real-world examples from across retailers and categories that can be easily applied to your own business, whether you are a retailer or a manufacturer. It gets your mind thinking about “what could I or my company do differently to influence the shopper and drive better results?”."
--Bob Nolan, Senior VP of Insights & Analytics, ConAgra Foods

"An accessible must-read for every professional in food and non-food retail, and everybody who wants to gain an in-depth contemporary understanding of shopper behaviour. This book provides all the needed insights to serve customers even better, create more shopper happiness and thus sell more, leading to a better and improved business tomorrow!"
--Hans van der Heyden, Vice President, GrandVision

"Drawing on both academic research and his own extensive experience Constant has succeeded in demystifying the science of category management by focusing on the art of making shoppers happy."
--Tobias Wasmuht, Retail and Marketing Director, SPAR International

"[E]xplains why and how to operate in multiple channels and to consider the emotional and experiential needs of consumers (who are not as rational and price-driven as retailers think they are). Important scientific studies and principles are illustrated with excellent examples from Constant’s extensive retail experience. This book enables retailers to make data-driven decisions and thus catch up, and even surpass the current leaders in their field."
--Koen Pauwels, Professor of Marketing at Ozyegin University, and Honorary Professor at University of Groningen