Jockey Girl

by Shelley Peterson

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Pub Date Mar 01 2016 | Archive Date Feb 01 2016

Dundurn | Dundurn Press

Teens & YA

Description

CCBC’s Best Books for Kids & Teens (Fall 2016) — Commended
2016 VOYA Top Shelf Fiction Selection

A teen girl’s quest to find her mother leads her to the big city, and gives her the courage to fulfill her dream of becoming a jockey.

Evangeline “Evie” Gibb lives a seemingly charmed life on a thoroughbred racehorse farm. But in reality, Evie feels alone in the world, cheered only by the affection of a racehorse named No Justice.

She’s always been told that her mother, Angela Parson, is dead. Then, on her sixteenth birthday, a card arrives from her great aunt Mary with the suggestion that Angela might still be alive — and Evie’s life is turned upside down. In hopes of winning enough money to leave her hateful father and find her mother, Evie enters the Caledon Horse Race. But something she overhears her father say changes everything, and Evie steals the racehorse in the night and runs away. With a stray dog named Magpie at her side and help from Aunt Mary, Evie unearths long-hidden family secrets, finds unexpected love, and takes the racing world by storm.

A Note From the Publisher

Shelley Peterson is the bestselling author of six published novels for young readers: Dancer, Abby Malone, Stagestruck, Sundancer, Mystery at Saddle Creek, and Dark Days at Saddle Creek. She divides her time between Toronto and Fox Ridge, where she operates a stable.

Marketing Plan

MARKETING MATERIALSDie-cut bookmarks (horse shaped)
ADVERTISINGLibrary wholesaler ads: Library Services Centre, Whitehots, United Library Service, Library Bound, Baker & Taylor, Ingram AdvanceTrade ads: Canadian Teacher Magazine, School Library Journal, Booklist, Quill & Quire, KirkusOnline ads: NetGalley, Goodreads, Facebook, Everything YA CentralBooks for Everybody submission
EVENTSFestival pitchesEvent promotion: posters, e-cards, bookmarksTrade shows, school and library conferencesSchool/library resource fairs and display daysLaunch event in Caledon (Foxridge Stables)
DIGITAL MARKETINGTwitter, Facebook, Pinterest, Instagram, Dundurn.com campaignsGoodreads giveawayDigital Reader Copies available: NetGalley, EdelweissConsumer, library, bookseller, and author newslettersWattpad promotionOnline launch across all platforms
PUBLICITYTargeted media and blogger review mailingsAdvanced Reader Copies available, enhanced quantityKey Influencer mailingNiche marketing to associations and interest groups