Mantra Design – Innovate, Buy or Die! reveals the secrets for the identification of your customer’s unmet needs including how best to introduce profitable and lasting innovation solutions. Dana’s first book Mantra Leadership describes the effective application of leadership mantras combined with his 30 years of experience and an impressive track record of revenue generation provides the foundation for an easy to understand methodology that highlights the power of true innovation leadership. The resultant second creation Mantra Design – Innovate, Buy or Die! is the definitive innovation leadership guide book for every new product development professional aspiring to introduce premium priced, patent protected, market share leading products.