Uncovering this sexy geek’s charm is easy. Keeping her hands off of him is impossible.

While he may look like the love child of a movie starlet and an NFL linebacker, Ben Langley has the people skills of a half-drowned porcupine. Why socialize when there are chemistry labs and bad sci-fi flicks? If he has any hope of taking the helm as CEO of the family business, Ben needs an image makeover. Pronto.

Enter Holly Colvin, owner of First Impressions public relations and branding firm, and the woman who just saved Ben from the clutches of an over-attentive sales clerk. Holly’s rebranded hundreds of companies in her career, but she’s never rebranded a person. The guy clearly needs help, though, and she’s just the woman for the job.

With the clock ticking for them both, Holly and Ben face off over wardrobe malfunctions and business jargon that sounds a lot sexier than it should. But can Holly make Ben into the man he thinks he should be without losing the man she’s starting to love?