The 30 Day MBA in Marketing
Your Fast Track Guide to Business Success
by Colin Barrow
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Pub Date Jan 28 2016 | Archive Date Mar 01 2016
Kogan Page USA | Kogan Page
Description
The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies on Victoria's Secret, Match.com, TomTom, Pizza Hut, and Caterpillar. The book also covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law.
Advance Praise
Praise for the previous edition:
"[U]seful to undergraduate students wanting an accessible overview of the major areas of marketing. ...Chapters are easy to understand, and most contain helpful figures or tables. ...Summing Up: Recommended. Students, lower-division undergraduate and up, and practitioners." --CHOICE
"[U]seful to undergraduate students wanting an accessible overview of the major areas of marketing. ...Chapters are easy to understand, and most contain helpful figures or tables. ...Summing Up: Recommended. Students, lower-division undergraduate and up, and practitioners." --CHOICE
Available Editions
| EDITION | Paperback |
| ISBN | 9780749474980 |
| PRICE | $24.95 (USD) |
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