Sandler Enterprise Selling
Winning, Growing, and Retaining Major Accounts
by Mattson, David, Sullivan, Brian
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Pub Date Mar 25 2016 | Archive Date Jun 21 2016
Description
The comprehensive six-stage system you need to win and grow enterprise accounts
If you’re seeking to overcome the unique challenges of long, complicated sales cycles and other complexities of the enterprise arena, this book has what you need. Sandler Enterprise Selling reveals the highly successful program developed by today’s leading B2B sales firm--Sandler Training.
Sales gurus Dave Mattson and Brian Sullivan explain how to integrate intuitive, sales-oriented tools to streamline highly complicated processes and facilitate easy collaboration and clear communication throughout selling organizations.
It takes you through a practical process consisting of six stages: territory
and account planning, opportunity identification, qualification, solution
development, proposing and advancement, and service delivery. It offers 13
powerful tools to add acceleration to selling teams and help achieve
unprecedented sales success in the enterprise marketplace.
A Note From the Publisher
Also, available in e-book
Advance Praise
— David Devine, Chairman and CEO, The Devine Group, Inc.
“Too many enterprise sales professionals treat their trade as pure art, using ‘gut feeling’ and the direction of the wind to guide major business decisions. The Sandler Enterprise Selling program (SES) gives organizations who sell into complex accounts a quantifiable enterprise selling system that can be launched, measured, tested, and amplified at any step of the process. SES provides both a clear methodology and an easy-to-grasp, cross-functional vocabulary. These two elements allow individual salespeople, and the selling organization as a whole, to identify and resolve bottlenecks, manage current and emerging business relationships effectively, and deliver greater success, quicker. Sandler Enterprise Selling is a force multiplier, plain and simple.”
— Benjamin Kelton, Director of Sales, Drilling Info, Inc.
“We have four operating units across which we leverage Sandler Training, which provides us with a common process and common language. That’s important as we think about transferring talent and leadership between our businesses. Sonoco’s emphasis on strategic account management and sustainable value creation are completely aligned with the Sandler Enterprise Selling (SES) process and its tools. I believe that some of our greatest potential and greatest assets are to be found in our relationships with our existing customers. I’m excited about our growth prospects as we work the SES process and tools to unlock this potential.”
— Greg L. Powell, Vice President, Sonoco Protective Solutions – Packaging and Components
“We’ve been using the Sandler methods for many years. We chose the Sandler Enterprise Selling program because it takes our skills to the level necessary for us to outperform our competition in a highly competitive, highly sophisticated market.”
— Ken Harris, Vice President, Sales and Marketing, Pelstar LLC/Health-o-meter® Professional Scales
“Why use Sandler Enterprise Selling? For DS Smith Plastics, the answer has been obvious – it’s given us a common set of tools for progressing a sale to close, a common language to use when in the process of making that sale and above all else a common strategic platform to make the process scalable and repeatable. Sandler Enterprise Selling takes the well proven Sandler principles to the next level and can really drive meaningful change within your organization.”
— Kevin Grogan, President, DS Smith Plastics North America
Marketing Plan
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
Available Editions
EDITION | Hardcover |
ISBN | 9781259643248 |
PRICE | $32.00 (USD) |
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Business, Leadership, Finance, Nonfiction (Adult)