"Dispelling some of the myths and hype around the topic, Stella Collins proves you don’t have to be a neuroscientist to apply key brain principles to practical learning solutions. Starting with an understandable tour of the brain, this accessible book explores how factors such as attention, curiosity, personal meaning, the senses, spacing, pacing, relaxation and reflection are vital aspects of creating effective, engaging learning. If you haven’t got time to become a neuroscientist but want to apply its principles to learning, this book is a great place to start!"
--Andy Lancaster, Head of Learning and Development, CIPD

"This is no trendy skim through the latest L&D ‘fad’; rather it’s a well-researched and well-articulated walk through the science and the physiology of the brain, demonstrating how a knowledge and understanding of how it works can help both teachers/trainers/facilitators/coaches AND learners absorb information more easily and translate that knowledge into effective action and new behaviours. It’s a book I will be keeping close and referring back to regularly."
--Niall Gavin, former Head of Technology, Assisted Learning, FirstGroup plc

"If you want to transform learning in your organization, this is a must-read."
--Amy Brann, author of Make Your Brain Work, Neuroscience for Coaches and Engaged

"A timely book for all learning and development professionals. Stella Collins writes clearly and gets to the point rapidly with a good balance of theory and practical application. This book is an excellent guide on using the latest findings of neuroscience in our daily practice to great effect."
--Donald H Taylor, Chairman, Learning and Performance Institute

"Stella has written a really useful guide to brain-friendly learning, which contains plenty of examples and ideas that will improve your presentations and learning ‘events’. Read this book and share it with others to help make learning stick!"
--Anne-Marie Hearne, Head of Learning and Development, Domino’s Pizza Group Limited

"This is an easy-to-read book on what is usually considered a complex subject – neuroscience for learning and development. It provides relevant information for teachers, lecturers and trainers alike, with tips and ideas for how to use brainfriendly techniques and approaches to structure learning activities. The book will also make for interesting reading for those who are interested in neuroscience and want to learn more about the subject without having to read dry and dusty academic articles."
--Dorothea Carvalho, Professional Development Project Director, The Chartered Institute of Logistics and Transport

"I particularly enjoyed the chapters on meaningful memories and making learning ‘sticky’ and would recommend this book to any L&D professional who wants to deliver memorable training sessions, understand how to engage learners and make sure that the learning sticks."
--Penny Brooks, Academy Learning and Development Manager, The AA

"In our information-rich world full of distractions, Stella Collins’ elegant way of describing our cognitive processes will give you an advantage in the game of learning. And who knew how sea slugs learn? Synapses created, thank you Stella for some real sticky, brain-friendly learning about the brain."
--Perry Timms, Founder of PTHR and Director of People & Learning, Media Zoo

"If you work in L&D make this the next book you read. You will learn a lot, whether you want to or not!"
--Astrid Keogh, OD Manager, the London Borough of Hackney

"Too much time and focus is placed on the teaching rather than on the learner. Understanding the neuroscience and psychology of the learner is the key to successful learning and training; as I often write, “It is not what you teach but what they learn that counts”. This book falls within this approach, whereby one must attempt to take neuroscientific and psychological insights and apply them in order to innovate and break new ground in the area of training and learning."
--Dr Itiel Dror, Consultant and Researcher in Cognitive Neuroscience, University College London, Cognitive Consultants International

"If you're involved in training or teaching, and you want to be more effective, this book has a number of suggestions that can help."
--John Gibbs, Leading Business Books