This well-organized collection of the successful low-cost and no-cost book promotion ideas provides solutions for both aspiring and seasoned authors in any genre and on any topic. This effective resource provides authors with an understanding of what book promotion is all about, so they can begin to reach potential buyers in a wide range of arenas and experience a greater measure of success-all presented in an accessible and easy-to-digest manner. Topic include: what authors must do before the book is a book; how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submitting news releases and tip sheets; arranging book signings, radio, and TV appearances; enhancing marketing skills; how to spend money in all the right places; going the extra mile for customers, and more.

Patricia Fry has almost 40 years of experience as a career writer. She is the author of more than 31 books and has contributed to Writer's Digest, the Los Angeles Times, and The Artist's Magazine. Fry established her own publishing company, Matilija Press, in 1983, and is the Executive Director of the Small Publishers, Artists, and Writers Network (SPAWN). She lives in Ojai, California.