The Ontario Craft Beer Guide
by Robin LeBlanc; Jordan St. John
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Pub Date Jun 07 2016 | Archive Date Apr 29 2016
Dundurn | Dundurn Press
Description
Forget wine tours! This is the comprehensive guide to Ontario’s craft-beer revival and the brewers behind it.
The renaissance of craft beer that has swept North America over the past thirty years has transformed the Ontario landscape, leaving over two hundred breweries, both great and humble, dotting the province. The diversity of craft beers we now enjoy is unprecedented in history and dazzling to behold. For the growing number of people who find their interest piqued, the sheer selection of brews can be intimidating.
The Ontario Craft Beer Guide gives readers, whether bright-eyed beginners or aficionados of the highest calibre, a dependable field guide to the beers of Ontario. Noted experts Jordan St. John (Lost Breweries of Toronto) and Robin LeBlanc (The Thirsty Wench) tell the stories of some of Ontario’s most notable breweries and provide expert ratings for nearly a thousand beers.
The renaissance of craft beer that has swept North America over the past thirty years has transformed the Ontario landscape, leaving over two hundred breweries, both great and humble, dotting the province. The diversity of craft beers we now enjoy is unprecedented in history and dazzling to behold. For the growing number of people who find their interest piqued, the sheer selection of brews can be intimidating.
The Ontario Craft Beer Guide gives readers, whether bright-eyed beginners or aficionados of the highest calibre, a dependable field guide to the beers of Ontario. Noted experts Jordan St. John (Lost Breweries of Toronto) and Robin LeBlanc (The Thirsty Wench) tell the stories of some of Ontario’s most notable breweries and provide expert ratings for nearly a thousand beers.
A Note From the Publisher
Robin LeBlanc is a writer and photographer. As the owner of the award-winning craft beer site thethirstywench.com and writer for Torontoist’s beer column, “Inherent Weisse,” she has appeared on TV, radio, and newspapers preaching the gospel of good beer. She lives in Toronto.
Jordan St. John was National Beer Columnist for Sun Media from 2011 to 2015 and writes under his own banner at saintjohnswort.ca. He is the author of three books, including the award-nominated Lost Breweries of Toronto. A Certified Cicerone, Jordan collaborates with brewers across Ontario. He lives in Toronto.
Jordan St. John was National Beer Columnist for Sun Media from 2011 to 2015 and writes under his own banner at saintjohnswort.ca. He is the author of three books, including the award-nominated Lost Breweries of Toronto. A Certified Cicerone, Jordan collaborates with brewers across Ontario. He lives in Toronto.
Marketing Plan
MARKETING MATERIALSCoastersOntario Craft Beer “cheat sheet”
ADVERTISINGConsumer ads: NOW Magazine, Spacing MagazineLibrary wholesaler ads: Library Services CentreOnline ads: 49th Shelf, twitter, facebook, instagramBooks for Everybody submission
EVENTSFestival pitchesEvent promotion: posters, e-cardsTrade shows and conferencesCraft Beer Festivals, OntarioLaunch event, TorontoOntario brewery tour
DIGITAL MARKETINGTargeted Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns with paid promotion options Cover reveal Blog post: Ontario Craft Beer TourConsumer, library, bookseller, and author newsletters
PUBLICITYTargeted media and blogger review mailingsKey Influencer mailingNiche marketing to associations and interest groups
MERCHANDISINGEPUB series price promotion and bundle
ADVERTISINGConsumer ads: NOW Magazine, Spacing MagazineLibrary wholesaler ads: Library Services CentreOnline ads: 49th Shelf, twitter, facebook, instagramBooks for Everybody submission
EVENTSFestival pitchesEvent promotion: posters, e-cardsTrade shows and conferencesCraft Beer Festivals, OntarioLaunch event, TorontoOntario brewery tour
DIGITAL MARKETINGTargeted Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns with paid promotion options Cover reveal Blog post: Ontario Craft Beer TourConsumer, library, bookseller, and author newsletters
PUBLICITYTargeted media and blogger review mailingsKey Influencer mailingNiche marketing to associations and interest groups
MERCHANDISINGEPUB series price promotion and bundle
Available Editions
| EDITION | Other Format |
| ISBN | 9781459735668 |
| PRICE | $16.99 (USD) |
