Value as a Service

''Practical, convincing, and even startling in its perceptiveness! If you're serious about succeeding in newly quantifiable ways, take the advice in Value as a Service and run with it!'' -Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World

''Value disruption is inevitable. With global hypercompetition, sustained revenue growth is becoming more elusive. Gaining greater operational efficiencies is the new battleground where real leverage is required for every dollar spent. Bernshteyn's book offers a no nonsense guide on how to approach this developing business dynamic.'' -Roger Siboni, chief executive officer of Epiphany, chief operating officer of KPMG

''Honed on the cutting edge of the software industry's ongoing transformation, Value as a Service is an insightful, practical, and indispensable guide to success in the new digital era of business. Rob Bernshteyn explains in masterful clarity why the winners in the as a service enterprise future will be those who truly engage customers in creating and sustaining measurable business value.'' -Phil Wainewright, cofounder of Diginomica

''There is a new customer contract emerging that Rob Bernshteyn calls value as a service. If your business is not organized around this principle, it is at risk. At MDV and Wildcat Technology Ventures, we invest in companies that use next generation technology to release value that cannot be realized because it is trapped inside of legacy processes designed for a prior era. That's what customers want to buy. That's what companies like Coupa are committed to deliver.'' -Geoffrey Moore, author of Crossing the Chasm, The Gorilla Game, and Inside the Tornado

''Rob Bernshteyn masterfully explains in Value as a Service that we are going to have to move beyond providing software as a service; we must provide real value as a service, where you can quantify exactly what you are providing to your customers.'' -Keith Krach, chairman and chief executive officer of DocuSign, cofounder of Ariba

''Rob Bernshteyn's Value as a Service illuminates the future of business exchange: quantifiable value. Provide it and compete, or offer vague assurances, busy work, and mere customer 'satisfaction' on the road to irrelevance. Bernshteyn's firm grasp of business realities can be yours.'' -Whitney Johnson, Thinkers50 World's Most Influential Management Thinkers, author of critically acclaimed Disrupt Yourself: Putting the Power of Disruptive Innovation to Work

''In our postsale, on demand, attention economy, we no longer live in a world of products or services. Customers seek outcomes, and the brand promise is paramount. Value as a Service precisely highlights this shift to an outcomes based value approach, and Rob provides readers with a pathway to disruption.'' -R ''Ray'' Wang, author of Disrupting Digital Business; principal analyst, founder, and chairman of Silicon Valley based Constellation Research, Inc.

''Today's competitive advantage is value disruption. Value as a Service offers a no nonsense guide to transitioning from an industry of products and services to one of quantifiable value, which will ultimately lead to the longevity of any company that adopts this shift in framework.'' --Robert B. Tucker, president of The Innovation Resource consulting group, best selling author of Innovation is Everybody's Business

''Value as a Service offers a useful roadmap to sustainable competitive advantage. Recommended for any leader looking for a path through today's increasingly turbulent times.'' -Scott Anthony, managing partner of Innosight, author of The Little Black Book of Innovation

''Bernshteyn offers a incisive look into the transition from products to services and the inevitable shift toward quantifiable value. Value as a Service provides a compelling view into how businesses will be measured in the future and a roadmap for how to excel in this new landscape.'' -Scott Clark, cofounder and CEO of SigOpt

''Value is a word we take for granted because there is an assumption that we get it when we buy products and services. Bernshteyn provides a wealth of distinctions to help us see how to provide more value as a supplier and to assure we get it as a consumer. This book is very timely in a world of digital transformation where value and convenience are shifting commodities.'' -Scott Klososky, Founding Partner of Future Point of View, and author of The Velocity Manifesto

''Drawing on his extensive business experience, Bernshteyn's book makes a compelling argument that value as a service isn't just the best way to do business but the only way.'' --Byron Reese, author of Infinite Progress