Jobs to Be Done
A Roadmap for Customer-Centered Innovation
by Stephen Wunker; Jessica Wattman; David Farber
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Nov 15 2016 | Archive Date Jan 18 2017
AMACOM Books | AMACOM
Description
"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." --Foreword Reviews
Let your CUSTOMERS drive innovation.
Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.
First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They’re not buying ice cream, for example, but celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets)—and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to:
• Gather valuable customer insights
• Turn those insights into new product ideas
• Test and iterate until you find success
Follow the steps in Jobs to Be Done, and you’ll arrive at solutions that are both original and profitable.
Available Editions
| EDITION | Other Format |
| ISBN | 9780814438039 |
| PRICE | $24.00 (USD) |
Average rating from 3 members
Featured Reviews
R. P, Reviewer
As someone who has been responsible for taking products to market that are often tossed over the wall by engineers proud of how smart they think they are, in reading this book, I began to feel as though the JTBD framework and promise is the missing piece and the starting point of every development endeavor. Missing were links to downloadable templates I could use to specifically apply the authors insights to my situation and perhaps a series of implementations 'steps'. The book ending felt sudden and abrupt and left me looking for how and where I might find the steps and perhaps a template to apply the JTBD framework in my endeavors. Now, I'm looking for a resource that adequately does that JTBD for me.
Readers who liked this book also liked:
John Kotter; Holger Rathgeber
Business, Leadership, Finance, Nonfiction (Adult)
