Generation M
Young Muslims Changing the World
by Shelina Janmohamed
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Pub Date Nov 30 2016 | Archive Date Nov 30 2016
Description
From fashion magazines to social networking, the ‘Mipsterz’ to the ‘Haloodies’, halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.
Shelina Janmohamed is the vice president of Ogilvy Noor, the world’s first bespoke global Islamic branding practice for building brands with Muslim audiences. The bestselling author of Love in a Headscarf, she is an established commentator on Muslim social and religious trends, and has written for the Guardian, The National and the BBC. She Tweets @loveinheadscarf.
Advance Praise
'A milestone in understanding young, modern, and faithful Muslims’ - REZA ASLAN, author of No god but God and Zealot
‘A vivid account.’ - FARAH PANDITH, former US Special Representative to Muslim Communities
‘Refreshingly honest... If you want to understand this growing segment of society, this is the book to read.’ - MUNA ABUSULAYMAN Former UN Goodwill ambassador and Co-Host of Kalam Nawaem, MBC television
‘I’ve read no fresher and truer portrait of how young Muslims are balancing their religion with modern citizenship’ - AZADEH MOAVENI, author of Honeymoon in Tehran
‘A compelling account of today’s young Muslim consumers’ PAUL POLMAN, CEO of Unilever‘A fresh and insightful perspective’ - SIR MARTIN SORRELL, founder and CEO of WPP
Available Editions
| EDITION | Paperback |
| ISBN | 9781780769097 |
| PRICE | $19.95 (USD) |
Average rating from 6 members
Featured Reviews
Bookseller 369913
This is a timely and really important work, in an age when most mention of Islam in mainstream discourse is tied with fear of radical Islamism, terror, war and far too often tinged with Islamophobia. Seeking to broaden this narrative and focus on the majority of Muslim people, Shelina Janmohamed has created a positive profile of some of the main players on the global stage - millennial Muslims, or, as she has named them, Generation M.
In this study, she passionately paints the picture of what it is like being a young Muslim today, particularly a young Muslim consumer. In each chapter (that can be read as stand-alone essays), Janmohamed introduces and explains different facets of the millennial Muslim experience, such as the birth of a digital ummah through social media, Muslim entrepreneurship in diverse sectors such as fashion, tech and catering, and booming areas like the halal industry (and not just the meat one).
Generation M is seriously readable, Janmohamed writes with passion, fervour and pride of the demographic she wants to introduce, regularly incorporating their voices through case studies and quoting their own words and opinions.
As a non-Muslim, I also found it deeply informative (Janmohamed succinctly explains the Islamic concepts she then presents and analyses) and intensely thought provoking - dipping in and out since I received the reading copy I have learnt so much and confronted so many internalised assumptions.
It's a fantastic book and everybody should read it!
Kelly A, Reviewer
Generation M
A day doesn't go by when Islam and Muslims are not in the news. But, what does it actually mean to be young and Muslim in today's society?
Shelina Janmohamed explores and investigates how every day modern life impacts on Islam, and vice versa.
As a Muslim myself, I found this book really interesting and it's made me begin to question some parts of my own life. I think that this is a book that will be enjoyed by Muslims and non-Muslims alike. A brace, topical and highly informative piece of work. Thank you Shelina Janmohamed.
I voluntarily reviewed an ARC of this book. Many thanks to Netgalley and the publisher. 4*
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