
The Best Mistake Mystery
The Great Mistake Mysteries
by Sylvia McNicoll
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Pub Date Mar 28 2017 | Archive Date Dec 31 2016
Dundurn | Dundurn Press
Description
Some people count their blessings, but dogwalker Stephen Nobel counts mistakes.
Dogwalker extraordinaire Stephen Nobel can get a little anxious, but his habit of counting the mistakes he and everyone else makes calms him. His need to analyze gets kicked into hyperdrive after two crazy events happen in one day at school: the bomb squad blows up a backpack and someone smashes a car into the building.
To make things worse, that someone thinks Stephen can identify them. Stephen receives a threatening text. If he goes to the police, his favourite dogs, Ping and Pong, will get hurt. The pressure mounts when his new best friend, Renée, begs for Stephen’s help. Her brother has been charged with the crimes and she wants to clear his name.
Is it a mistake to give in to dognappers? How can he possibly save everybody? To find out, Stephen will have to count on all of his new friends.
CCBC’s Best Books for Kids & Teens (Fall 2017) Selection
Dogwalker extraordinaire Stephen Nobel can get a little anxious, but his habit of counting the mistakes he and everyone else makes calms him. His need to analyze gets kicked into hyperdrive after two crazy events happen in one day at school: the bomb squad blows up a backpack and someone smashes a car into the building.
To make things worse, that someone thinks Stephen can identify them. Stephen receives a threatening text. If he goes to the police, his favourite dogs, Ping and Pong, will get hurt. The pressure mounts when his new best friend, Renée, begs for Stephen’s help. Her brother has been charged with the crimes and she wants to clear his name.
Is it a mistake to give in to dognappers? How can he possibly save everybody? To find out, Stephen will have to count on all of his new friends.
CCBC’s Best Books for Kids & Teens (Fall 2017) Selection
A Note From the Publisher
Sylvia McNicoll is the author of over thirty novels. Her book Bringing up Beauty won the Forest of Reading Silver Birch Award. Her books have been nominated for the Arthur Ellis Award for Best Young Adult Crime Book and the Rocky Mountain Award. Sylvia lives in Burlington, Ontario.
Marketing Plan
ADVERTISING
Consumer ads: Canadian Children's Book News, Best Books for Kids & Teens
Library wholesaler ads: Whitehots, Library Bound, Baker & Taylor, Ingram Advance
Trade ads: School Library Journal, Booklist, Kirkus, Quill & Quire
Online ads: NetGalley, Goodreads, Facebook
Books for Everybody submission
MARKETING MATERIALS
Bookmarks
EVENTS
Festival pitches
Event promotion: posters, e-cards
Trade shows, school and library conferences
Book signing and giveaway at OLA 2017
Launch event, Toronto
Tour, South West Ontario
DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Goodreads giveaway
Cover and sample chapter reveal
Q&A with author on Dundurn blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters
Free downloadable Teacher's Resource Guide
PUBLICITY
Targeted media and blogger review mailings
Advance Reading Copies available, enhanced quantity
Key Influencer mailing
Niche marketing to associations and interest groups
MERCHANDISING
EPUB series price promotion and bundle
Shelf talkers and standees
Book hashtag: #MistakeMystery
Author Website: www.sylviamcnicoll.com
Author Twitter: @SylviaMcNicoll
Consumer ads: Canadian Children's Book News, Best Books for Kids & Teens
Library wholesaler ads: Whitehots, Library Bound, Baker & Taylor, Ingram Advance
Trade ads: School Library Journal, Booklist, Kirkus, Quill & Quire
Online ads: NetGalley, Goodreads, Facebook
Books for Everybody submission
MARKETING MATERIALS
Bookmarks
EVENTS
Festival pitches
Event promotion: posters, e-cards
Trade shows, school and library conferences
Book signing and giveaway at OLA 2017
Launch event, Toronto
Tour, South West Ontario
DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Goodreads giveaway
Cover and sample chapter reveal
Q&A with author on Dundurn blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters
Free downloadable Teacher's Resource Guide
PUBLICITY
Targeted media and blogger review mailings
Advance Reading Copies available, enhanced quantity
Key Influencer mailing
Niche marketing to associations and interest groups
MERCHANDISING
EPUB series price promotion and bundle
Shelf talkers and standees
Book hashtag: #MistakeMystery
Author Website: www.sylviamcnicoll.com
Author Twitter: @SylviaMcNicoll
Available Editions
EDITION | Other Format |
ISBN | 9781459736252 |
PRICE | $8.99 (USD) |
PAGES | 160 |