Essays by various academics on interaction with media by politicians to get their message out. Some were interesting (speeches and campaigns) whilst others were boring (the social-justice stuff is eyerolling and lacks foundation in reality sometimes)

The Trust Factor explores why some workplaces struggle with toxic cultures, by opening the door to the factors that enhance and build the most important contributor to a corporate environment - Trust

"When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate. This simple mechanism creates a perpetual trust-building cycle—the key to changing stubborn workplace patterns."

Looking at the effects of making inexpensive changes - grouped under the acronym OXYTOCIN - Paul and his team present loads of examples and case studies on how things can change at work when the right behaviours are encouraged.

It all seems too simple, really. At 256 pages, quite a lot of this book is the footnotes and papers that are quoted. It's worth a quick read. You probably know most of these things instinctively, but you'll ask yourself why, if this is so simple and so worthwhile, more corporates don't operate like this?

An inspiring book.

I have seen how an Ovation can form great bonds between employee and employer and its not even bank breaking.
Paul Zak in Trust Factor shows enough studies and examples on what a great impact trust can have in the productivity of a company. Its worth your time in understanding the 'neurochemistry' and how to use it for a company's good. Imagine 36% productivity improvement. What can get you that big jump? Working on trust.
Surprising?
Read the book for more eye opening insights.

Revolutionary research with affordable practical applications and great benefits!
The work of 20 years of arduous research by Paul J Zack, who shares us in this book, is astonishing and of great value. The proposal to build a culture of trust has the potential to make a significant difference to the quality of life of employees and the growth of organizations. Early experiments identified the promoters and inhibitors of the hormone oxytocin and its association with trustworthiness.
Subsequently, he carried out experiments obtaining data with thousands of employees, and was able to identify 8 management behaviors that promote this hormone. Such behaviors, when combined with feedback and effective communication of the organization's purpose, foster a culture of trust, ... which in turn increases commitment, empathy, joy, satisfaction and high-level performance.
The entire model is well explained and can be applied to our businesses or organizations for multiple benefits. It is undoubtedly a very valuable book that gives us tools for the invaluable application of this culture of trust, which can be quantified, the results can be followed up, so that it can gradually be incorporated to improve the culture in our organization.
My gratitude to the Publisher and NetGalley for allowing me to review the book