Trust Factor

The Science of Creating High-Performance Companies

by Paul J. Zak

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Pub Date Jan 17 2017 | Archive Date Mar 29 2017

Description

Discover the formula for engagement.

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them.

Why is “culture” so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust.

When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate. This simple mechanism creates a perpetual trust-building cycle—the key to changing stubborn workplace patterns. Drawing on his original research, Zak teases out science-backed insights for building high-trust organizations. Trust Factor opens a window on how brain chemicals affect behavior, why trust gets squashed, and ways to consciously stimulate it by celebrating effort, sharing information, promoting ownership, and more. The Ofactor™ survey, data, and examples support the action plans.

Engagement programs and monetary rewards are Band-Aids on broken bones. To get to the root of the problem, you’ve got to go deeper. Packed with examples from The Container Store, Zappos, and Herman Miller, Trust Factor harnesses our neurochemistry to effectively cultivate work places where trust, joy, and commitment compound naturally.

Discover the formula for engagement.

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness...

Available Editions

EDITION	Other Format
ISBN	9780814437667
PRICE	$24.00 (USD)
PAGES	256

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Featured Reviews

Roger R, Educator

Revolutionary research with affordable practical applications and great benefits!
The work of 20 years of arduous research by Paul J Zack, who shares us in this book, is astonishing and of great value. The proposal to build a culture of trust has the potential to make a significant difference to the quality of life of employees and the growth of organizations. Early experiments identified the promoters and inhibitors of the hormone oxytocin and its association with trustworthiness.
Subsequently, he carried out experiments obtaining data with thousands of employees, and was able to identify 8 management behaviors that promote this hormone. Such behaviors, when combined with feedback and effective communication of the organization's purpose, foster a culture of trust, ... which in turn increases commitment, empathy, joy, satisfaction and high-level performance.
The entire model is well explained and can be applied to our businesses or organizations for multiple benefits. It is undoubtedly a very valuable book that gives us tools for the invaluable application of this culture of trust, which can be quantified, the results can be followed up, so that it can gradually be incorporated to improve the culture in our organization.
My gratitude to the Publisher and NetGalley for allowing me to review the book

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Reviewer 186721

I have seen how an Ovation can form great bonds between employee and employer and its not even bank breaking.
Paul Zak in Trust Factor shows enough studies and examples on what a great impact trust can have in the productivity of a company. Its worth your time in understanding the 'neurochemistry' and how to use it for a company's good. Imagine 36% productivity improvement. What can get you that big jump? Working on trust.
Surprising?
Read the book for more eye opening insights.