Unfortunately I struggled with this book. It just wasn't for me. Sorry

A stunningly refreshing book which makes it seem like we've totally missed the center-brain and how it responds (or doesn't respond) to different types of communication. Written with delicious heapings of anecdotes the information slips down the mental throat like Michelin chef food for the mind. The book talks about five ways to activate the centre brain and get people to take action (whereas before they would put their defences up) and then provides ways to generate your own versions of these techniques. I have studied creativity for twenty years and I learned a brand new technique! However, I do think this section was a bit weaker because it advises you what to do but not what to do if you get stuck. It's very step 1, 2, 3 without additional advice and I think some people will struggle here. However, overall a superb book.

Too many stories need to get to it quicker, lost interest and gave up.

The Centre Brain makes bold promises at the beginning: "this book won't offer you a one-size-fits-all magic button to press whenever you need to inspire people to action. It will do so much, much more. By giving you understanding, it will enable you to create the 'magic button' suited to the situation, whenever you need to inspire people... By allowing you to understand the language, or prompts, that stimulate action, this book gives you the keys to the communication kingdom".

Does Steve Adams deliver on this bold promise?

Sadly, no. The Centre Brain is a light, engaging read with interesting quotations and anecdotes, but it does not deliver on the substance. It does not breakdown and unpack the five persuasion prompts in a scientific way in order to offer the reader the meaningful means and tools to implement the lessons in a practical way. In essence, reading this book is like trying to catch a wave without a surfboard.

With no hard science, no analysis of psychological studies, no particularity of research conducted, this book results in a threadbare approach to an otherwise fascinating subject.

A bullet point type approach to the hyperbolic promises of entering the communication kingdom, instead leaves us stranded on a deserted island, without the spark, fuel and oxygen to make the proverbial fire.