The premise of the book is great and the author really delivers. Great read. Highly recommended. .

If you ar looking for a book that explains and introduce some you to the world of digital marketing for your small business this is a great one!
Easy to follow examples and well throughout explanations and ideas that really show you the why's and how's and what's in easy ways.
One of the best digital marketing books I seen so far!

I confess to being daunted by Digital Marketing so this was a very thorough and helpful guide to creating a strategy, it is complex information delivered well and I didn't feel talked down to or belittled.

A simple, easy to read explanation of Digital Marketing Strategy for entrepreneurs. Helpful.

Many thanks to NetGalley, the publisher and the author for my ARC. All opinions are my own.

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"This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies."


It's difficult to write a book about digital marketing, because the landscape changes every day. When I saw this on NetGalley, I was nonetheless intrigued. Currently, I'm working in a new role that requires more hands-on digital marketing than I'm used to, so I figured this would be a good "refresher course" for my brain!

Written like a textbook, Digital Marketing Strategy is definitely more of an introduction to digital marketing than a rigorous or detailed boot camp. There isn't a lot of analysis or depth of insight, but I'm not sure that's needed with this - it feels almost like a "For Dummies" guide, and that's NOT a criticism. Everyone starts somewhere, and this book provides a wealth of information, as well as checklists, templates and downloadable guides that are kept updated frequently.

I would suggest this for someone who is just starting to dip their toes into this pool - it's a great overview of the basic tactics and strategies associated with digital marketing, and offers definitions for industry standard terminology that would be helpful to beginners. For anyone saying it's not advanced enough - I'm not sure that's who this book would even be for to begin with. A digital marketer with years of experience under their belt is not likely to pick up a book like this - they've already seen and done it all!

Someone with a small business or starting a new career would find this text very helpful. It's a solid beginning for anyone wanting to learn more about digital marketing, and perhaps also looking to choose exactly what platforms will benefit them best. This text is a gateway, as it outlines most of the channels available - providing a comprehensive introduction to the field and a great overview for anyone starting out.

A very acceptable, all encompassing read about the industry of digital marketing. I found myself highlighting so many sentences and taking notes- it could be a textbook.

A good general guide to those getting started in digital marketing, Digital Marketing Strategy looks at various areas where one should be skilled to employ a proper digital marketing strategy and get quality results. I'd recommend this book for anyone looking to get into digital and find where they should learn more.

Good and comprehensive book on digital marketing. It can be very useful if you are not an advanced digital marketer. I think a lot of people can benefit from it at their early journey in digital marketing or have classical marketing background and are looking to transform their knowledge and experience into digital. The book provides perfect explanations of classical marketing with application to digital reality. Specifically good is SEO part. Very well explained. I liked 4 Rs approach in goals and objectives setting: Relevant, Resonating, Responsive, Recognizable. I would recommend the book to both entrepreneurs and marketing managers.

I'm just starting to set up my own artist webpage and this book was helping me immensely with planning and the social media marketing side of things.
It covers the marketing basics and gives further reading examples and then delves into implementation of marketing plans.

This is a great explanation of effective digital marketing, especially for 'solopreneurs' and small business owners. I appreciated the ample examples that the book gave as well as the bonus content, which alone is worth the price of the book! If you are looking for one book to answer all your digital marketing questions, this is that book!

I've been a digital marketing professional since '94 (yes, that's about when the Internet was just getting started for the general public), and this book is excellent! It covers everything you should know about Internet marketing (at this ever-changing-tech-moment). It is very comprehensive and accurate, and includes some short case studies! If you're familiar with internet marketing you may not learn much, but it's still worth a read since it may help you bring some new aspects together or help you tweak some current strategies. There is so much to know about marketing that no one book will do the job, but I highly recommend this one for a superb overview and solid info in 2019-2020.

Thanks very much for the ARC for review!!