Digital Marketing Strategy

I've been a digital marketing professional since '94 (yes, that's about when the Internet was just getting started for the general public), and this book is excellent! It covers everything you should know about Internet marketing (at this ever-changing-tech-moment). It is very comprehensive and accurate, and includes some short case studies! If you're familiar with internet marketing you may not learn much, but it's still worth a read since it may help you bring some new aspects together or help you tweak some current strategies. There is so much to know about marketing that no one book will do the job, but I highly recommend this one for a superb overview and solid info in 2019-2020.

Thanks very much for the ARC for review!!

This is a great explanation of effective digital marketing, especially for 'solopreneurs' and small business owners. I appreciated the ample examples that the book gave as well as the bonus content, which alone is worth the price of the book! If you are looking for one book to answer all your digital marketing questions, this is that book!

I'm just starting to set up my own artist webpage and this book was helping me immensely with planning and the social media marketing side of things.
It covers the marketing basics and gives further reading examples and then delves into implementation of marketing plans.

Good and comprehensive book on digital marketing. It can be very useful if you are not an advanced digital marketer. I think a lot of people can benefit from it at their early journey in digital marketing or have classical marketing background and are looking to transform their knowledge and experience into digital. The book provides perfect explanations of classical marketing with application to digital reality. Specifically good is SEO part. Very well explained. I liked 4 Rs approach in goals and objectives setting: Relevant, Resonating, Responsive, Recognizable. I would recommend the book to both entrepreneurs and marketing managers.

A good general guide to those getting started in digital marketing, Digital Marketing Strategy looks at various areas where one should be skilled to employ a proper digital marketing strategy and get quality results. I'd recommend this book for anyone looking to get into digital and find where they should learn more.

A very acceptable, all encompassing read about the industry of digital marketing. I found myself highlighting so many sentences and taking notes- it could be a textbook.

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A simple, easy to read explanation of Digital Marketing Strategy for entrepreneurs. Helpful.

Many thanks to NetGalley, the publisher and the author for my ARC. All opinions are my own.