Something to help you think about changing the way you approach problem solving but it could’ve been better with example put into practise exercises.
A book though that can be referenced and referred to not just at work but home too

A creative guide for people in business who want to try doing things differently.

Thank you to Netgalley and the publishers for letting me read an advance copy of this book in exchange for my honest review.

Well written and straightforward with lots of broken down elements that are easy to follow. Some of this is quite basic but a great place to start for some or as a refresher for others.

Is your company market driven or market driving? Do you agree to the following: ‘Everything that can be invented has been invented.’ Charles Duell, Commissioner, US Office of Patents? This statement is from 1899 and how first it sound today?
Creativity is the key element for successful business today. The book is great with exercises/activities to train your brain along while reading the book. There are many interesting case studies that show practical applications of creative thinking.

Confusing. This is not what I expected. I could not finish the book as it confused me. It also seemed more complicated than necessary.

There are lots of good ideas and examples here. Many of them are not new (maybe I've read too many books...), but they can still be helpful. My faves included drilling down to the root "why" and a more effective brainstorming process. There are a number of activities and exercises to help get the juices flowing. There are also some good checklists and dos/don'ts.

This is a "straight" book that doesn't try to be funny like other books on creativity, which works well for these authors. In some ways, this is a psychology book -- which is used to help us be creative.

While this was well-written, it did not blow my socks off. I'm not sure I can identify the exact reasons. Nonetheless, the info here is solid, and will undoubtedly benefit many readers seeking some new creativity in their business/life. Recommended.

I really appreciate the advanced copy for review!