The Creative Thinking Handbook
Your Step-by-Step Guide to Problem Solving in Business
by Chris Griffiths
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Pub Date Apr 30 2019 | Archive Date Apr 30 2019
Kogan Page Ltd | Kogan Page
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Description
More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box?
The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we canunlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model.
The authors show you how to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749484668 |
| PRICE | $19.99 (USD) |
| PAGES | 248 |
Featured Reviews
Paul V, Reviewer
There are lots of good ideas and examples here. Many of them are not new (maybe I've read too many books...), but they can still be helpful. My faves included drilling down to the root "why" and a more effective brainstorming process. There are a number of activities and exercises to help get the juices flowing. There are also some good checklists and dos/don'ts.
This is a "straight" book that doesn't try to be funny like other books on creativity, which works well for these authors. In some ways, this is a psychology book -- which is used to help us be creative.
While this was well-written, it did not blow my socks off. I'm not sure I can identify the exact reasons. Nonetheless, the info here is solid, and will undoubtedly benefit many readers seeking some new creativity in their business/life. Recommended.
I really appreciate the advanced copy for review!
Darya Y, Reviewer
Is your company market driven or market driving? Do you agree to the following: ‘Everything that can be invented has been invented.’ Charles Duell, Commissioner, US Office of Patents? This statement is from 1899 and how first it sound today?
Creativity is the key element for successful business today. The book is great with exercises/activities to train your brain along while reading the book. There are many interesting case studies that show practical applications of creative thinking.
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