Reading reviews from others I wondered if they had read the same book I had. I enjoyed this very much. If you have studied selling there is not much "new" here but it is presented in a concise, clear way. It makes the ideas easy to visualize and explains why something you can visualize is easier to remember. It also shares how to connect with buyers and gives a wonderful resource selection to back up the date.

I acccepted this book from Netgalley because I feel these techniques deserve reviewing and are useful in all areas of life.

The title of the Neuroscience of Selling is rather misleading because no specific scientific studies are mentioned in the book or end notes. In fact, this book is based on other pop culture books and articles about selling.

The introduction had me thinking there were new ideas here. But, nope, it’s the same old hoary ideas with some fresh scientific jargon to pretty them up. How many people don’t already know that you lead with the customer’s needs, use bright colors and videos in presentations?

I truly didn’t see a single new idea here. There are a multitude of better sales books out there. In fact, the Neuroscience of Selling references many of them in its end notes. Overall, I can’t recommend this book. 2 stars.

Thanks to Sourcebooks Non-fiction and NetGalley for a copy in exchange for my honest review.

The Neuroscience of Selling is not a unique book and much of this information has been out there already. A quick and easy read.

It is a Book for people involved in selling something directly. It has no mention of MRI or neurologists as title may suggest. I expected a lot of psychological research and lots of brain circuits but nothing of that sort materialised.
But in stead it focuses on various qualities a successful salesperson must possess.
Book is informative and writing is simple. It describes things in stepwise pattern. It starts from initial idea, formulation of selling proposal, qualities of a good proposition and what are things that put off client.
It has only mention of brain in initial part where it says man has old brain ( intuitive) and logical.
It is old brain that can be tricked or persuaded.
It describes various biases with which both salesperson and client do suffer commonly.
And at end various techniques of closing a deal are mentioned.
Book is helpful but in no way unique or exceptional.
Book title does not do justice with the content.
Thanks netgalley and publisher for review copy.