This is an informative and straight forward book on how to be customer-centric business. The author largely speaks from her experience in marketing. You can easily get tips on how to focus your attention to your consumers rather than your brand. This idea helps you to develop the you-centric marketing concept in your business.

Many start up businesses will benefit from concepts in this book.

As an avid ambassador for integrity in marketing and my above-average knowledge about content marketing and, social media, I think What's working now is an excellent read for any start-up. It's a good overview of, just like the title promises, what works these days when it comes to marketing your business: Customers want to relate with a brand, and what doesn't work is continuously advertising your business in your blog posts, videos and on social media. If you are a more experienced business owner and content creator, the book might not offer you a lot of new info. However, it is certainly recommended to people that are mostly novices in business and have no clue where and how to start to promote their business online.

Very interesting guide to the world of modern marketing. It provides you the basics of creating personalized you-centric engagement with customers, gives an overview of digital tools and methods of communication with modern buyers.