This timely, relevant and brilliantly simple book answers the question that all marketers need answered. In the age of an ever-evolving, rapidly changing and expanding world of digital marketing, What’s Working Now? As every market continues to bust at the seams with more products than consumers can buy, and with seemingly little apparent differences between products in the eyes of the consumer, this book explains how your brand can cut through the growing market noise. It lays out a clear blueprint on how to truly connect with customers to grow your business.

Based on decades of hands-on experience from a seasoned marketer, Shahla Hebets, this book examines the modifications in consumer behavior and the fundamental mindset shift that today’s brands need to make to be effective. It teaches brands to break free of the brand-centric messaging that feels all too familiar, and non-distinct, in the eyes of the often overwhelmed consumer.

This honest marketing handbook examines a humble truth that is, perhaps, painful to marketers: your customers don’t care about your brand, they care about themselves. They care about how your product makes them feel, how your marketing honors who they are, and whether they’re valued in the process. Value is the name of the game, and value does not mean price. Valuing your customers means making them feel special, important and, you guessed it, valued. This is the evolution of marketing. This book brings that evolution to light.

Most brands understand that it is important to offer value by way of customer service, product development, and product attributes. What they don’t often understand is that offering value applies to marketing as well. In reality, valuing the customer should start with marketing and feed all other aspects of the business. An unpretentious concept, but revolutionary nonetheless. Still, few brands bring this thoughtful, you-centric approach to marketing, and those that do often do so sparingly or only on special occasion. Is it any wonder why so many brands experience lackluster marketing results?

This book examines why a YOU-centric marketing (your-customer centric) approach is essential for success. It explores the strategies, tactics and digital platforms recommended to build and drive a YOU-centric philosophy. It provides real life examples from companies of varying sizes on what is actually working now. It showcases how hugely prosperous brands are utilizing a YOU-centric approach and winning.

It is a must read for any brand looking to improve revenue outcomes. It is go-to resource for executives and business owners who want to distinguish themselves in the hearts and minds of their customers while engaging in cutting-edge marketing. It gives every company the advantage of treating your customer the way they want to be treated. This book explores the future of marketing.