It was a great read with some valuable information on growing and maintaining relationships. I did share the book with some colleagues and staff that report to me. Its great to empower those that are coming up the ranks and they can learn quite a bit from it.

If you are looking for a boom that will teach you new things about customer experience, this one is highly recommended. The author was able to share his experience-based wisdom on what makes great customer experience happen in your organization, from the front line all the way up to the top.

The moat important lesson I learned from this book is about FORD. This acronym stands for Family, Occupation, Recreation, and Dreams. A healthy amount of conversations about these topics solidifies relationship amongst individuals.

Other than this, you will learn a great deal on other topics. For a short book, it was able to share a lot of insights in customer experience.

We are living in the age of social impact, relationships based economy and deep customer engagement that influence buses and brands. These relationships are powered by digital. It has never been easier and extremely difficult to build a business. This is a good book on why and how build social relationships between customers and brands.