Member Reviews
The Corporate Social Mind examines what companies need to look at when designing the corporate social responsibility (CSR). The authors advocate not just social programmes but having it social mentality engraved in their identity. Companies in the US and Europe are doing this being strategic in their approaches and use of assets, listening to the needs of their stakeholders and building synergies.
This would be a great book for co-workers to go through together because each chapter has assessments for brainstorming.
As an "older" Millennial, I haven't yet worked for a company that mentioned Corporate Social Responsibility (CSR) but this is the second source I've read claiming that folks are now considering CSR in their job searches, so this really has me thinking what I should be looking for in an employer. The authors of the Corporate Social Mind establish eight traits companies can strive towards in order to better exemplify CSR; financial philanthropy is certainly not the only way that companies can contribute to social change.
This quick read is a business title and so will mostly appeal to corporate leaders, but I did find it very interesting, especially the eight interviews. The selected talent all had very unique experiences to share but there was a running theme I found quite interesting; companies should avoid pursuing CSR initiatives if the actual passion for social change does not exist, the goal should never be a PR ploy. Those companies that understand contributions to society are a "business opportunity and not a constraint" coupled with true passion and commitment will reap the greatest benefit. Leaders recommend tackling causes that are integral to their own business success, by utilizing the company's core services.
Thank you #netgalley for the advanced reader copy.
Companies' involvement in sustainable practices and social causes is becoming increasingly important to consumers. This book is a manifesto for companies and organizations looking to make an impact, giving a step-by-step process on how to create a business model that comes with measurable, scalable impact.
The principals and examples laid out here are really at the forefront of where innovation in the capital is headed. A value-driven approach is no longer optional in the 21st century, as not doing so will not only drive away business to more innovative competitors but will make your model for profit obsolete. This is a great book for anyone looking to grow a business or change an internal structure to function by way of social good.
I loved that this book includes two major insights: sustainability and community involvement.
I'd admit that for every interview it was the one question I wanted to get an answer on how a company is meeting these needs and reaching out to the people around them.
I would recommend this to anyone in the corporate world and also in the interviews shared here- you get a feel of a company's values and this I believe is key for any non-profit or individual thinking of partnering with a company to create social change.
Thanks Netgalley for the eARC.
Let me say that this is marketed as a business book and would likely be best received in the arena of a corporate worker tasked with finding speakers for conferences. This book is set up in powerpoint slides and reads like a long conference speech. Outside of that arena, I don't think this one really works. I enjoy business books whose messages and information can carry over to smaller organizations, non-corporate work settings (schools, for example) and personal life. This doesn't have that carry over for me.