The Corporate Social Mind
How Companies Lead Social Change from the Inside Out
by Derrick Feldmann; Michael Alberg-Seberich
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Pub Date Jul 07 2020 | Archive Date Jul 07 2020
Greenleaf Book Group | Fast Company Press
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Description
The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today’s social issues require a different mindset—one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world.
The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work.
In The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You’ll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.
Advance Praise
“More and more companies are debating what constitutes a good purpose in a complex world. This book provides practical help in anchoring these debates in a systemic view of corporate responsibility towards society. Studying the cases in the book and following the authors' framework of traits of companies with a corporate social mind will add depth to these debate and will help avoid the trap of corporate social responsibility activities that are unconnected to the core of the business.”
—Professor Johannes Meier, PhD, board member, NEW WORK SE, Mercator Foundation, and Unicef Germany
“An important subject, the right authors, a great book.”
—Dr. Knut Bergmann, Head of Communications and Head of Berlin Office, German Economic Institute
"An invaluable tool for companies awakening to a higher purpose. The Corporate Social Mind offers a unique, multidisciplinary perspective on delivering social impact authentic to your brand and values."
—Katie Hunt-Morr, Director, Virgin Unite
“The Corporate Social Mind is timely, refreshing, and actionable. Derrick Feldmann and Michael Alberg-Seberich ask the relevant questions and give voice to those who start to act. A must-read for everyone who decides to do and not just talk about social impact.”
—Johanna Mair, PhD, Professor of Organization, Strategy, and Leadership, Hertie School; Hewlett Foundation Visiting Scholar, Stanford Center on Philanthropy and Civil Society; Academic Editor, Stanford Social Innovation Review
“Given today’s challenges, we all need to take a hard look at what it’s going to take to scale impact and drive true change. Derrick’s and Michaels’ book inspires today’s leaders to take a fresh and holistic look at current approaches to social impact. At the Ad Council, we see firsthand how this formula—integrating corporate philanthropy, innovation and marketing, and communications—can create powerful ways to engage the public but also drive employee engagement and business results. This book will inspire and motivate all of us to do more.”
—Lisa Sherman, President and CEO, Ad Council
“The Corporate Social Mind is a timely contribution to an important debate about the responsibility of business. Its examples are engaging, the management practices it presents are inspiring, and the questions it raises are important for the future role of business in society.”
—Johannes Huth, Partner and Head of KKR Europe, Middle East, and Africa
“For 20 years, Chief Executives for Corporate Purpose (CECP) has been empowering leading companies to build a better world through business. With The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich have crafted a must-read guidebook, enhanced by powerful case studies, for anyone interested in clarifying the often murky space between social challenges and corporate strategy.”
—Daryl Brewster, CEO, Chief Executives for Corporate Purpose
“An increasing number of people expect private businesses to not only maximize shareholder value but also to take over a broader, quasi-governmental responsibility. Some companies are already adopting this new role by leading social change and thereby shaping the future of our human civilization. This book is a brilliant collection of best practices and an excellent summary of the state of the art of the field. At the same time, the book opens up a space for a critical discussion about these recent developments and stresses the importance of collective reflection. A must-read for every conscious individual in our economies, regardless of management level.”
—Laura Marie Edinger-Schons, PhD, Professor of Corporate Social Responsibility, University of Mannheim Business School; Cofounder, Digital Social Innovation Lab
"The Corporate Social Mind is a perfect primer for companies looking to reimagine their social purpose and engage meaningfully with movement organisations. I highly recommend this book for any leader seeking to better understand how to survive and thrive in a world where new economic systems are emerging."
—Charmian Love, Cofounder and Chair, B Lab UK
“For many years we suffered from the social effects of the American shareholder value doctrine. Now, we have Greta. For all these reasons, this book comes as an important handbook with recipes and illustrations of responsible behavior in small and large enterprise at a time of massive challenges for society and companies that should be significant contributors to our sustainability at large.”
—Dr. Stephan Goetz, Managing Partner, goetzpartners Corporate Finance
“My philosophy has always been to link sustainability to business issues in order to create value (social, environmental, economic) for everyone. This can only succeed with perfect alignment between who you are, what you say, and what you effectively do. This book is an incredible demonstration of this. An inspiring reading to take action!"
—Fanny Fremont, Executive Director, Responsible Mica Initiative
“Derrick and Michael have presented a thoughtful, easy-to-consume guide for how business leaders can approach not just incorporating social impact into their companies, but how they can make it central to their strategies. The Corporate Social Mind broadens the focus on how business delivers societal impact beyond the critical CSR function and makes it an imperative for all leaders.”
—Rachel Hutchisson, Vice President of Corporate Citizenship & Philanthropy, Blackbaud, Inc.
“In family enterprises, nurturing social minds is part of our DNA across generational boundaries. As the world accelerates and inequality rises, we need to integrate new KPIs to provide society with a more virtuous and better-balanced economic model. Derrick and Michael are providing us with an invaluable toolset of lived experiences and best practices to stretch our minds and provoke ‘social change from the inside out.’ Their book is a must-read for every learning family.”
—Olivier de Richoufftz, President, Business Families Foundation
“The Corporate Social Mind is clear, in language and content, filled with sound advice and practical guidance. The call to action is also very timely and urgent: corporate social values should require companies to be present, be practiced, be supportive of society, and be authentic. It provides good guidance for companies to identify the right assets to contribute to addressing societal issues. It offers a mindset shift for effective leaders.”
—Maria Serena Porcari, Managing Director, Dynamo Academy Social Enterprise
“The management of a company’s purpose and social engagement is a crucial leadership task these days. Derrick’s and Michael’s book is a good repository for concrete examples of this kind of leadership on various levels of management. Their nine traits should be part of the toolbox of modern day businesses.”
—Brigitte Lammers, Partner, Egon Zehnder
Marketing Plan
National trade marketing and sales campaign
Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media
Online marketing campaign including targeted advertising, advance giveaways, and trade advertising
Available Editions
EDITION | Other Format |
ISBN | 9781734324808 |
PRICE | $24.95 (USD) |
Featured Reviews
I loved that this book includes two major insights: sustainability and community involvement.
I'd admit that for every interview it was the one question I wanted to get an answer on how a company is meeting these needs and reaching out to the people around them.
I would recommend this to anyone in the corporate world and also in the interviews shared here- you get a feel of a company's values and this I believe is key for any non-profit or individual thinking of partnering with a company to create social change.
Thanks Netgalley for the eARC.
Companies' involvement in sustainable practices and social causes is becoming increasingly important to consumers. This book is a manifesto for companies and organizations looking to make an impact, giving a step-by-step process on how to create a business model that comes with measurable, scalable impact.
The principals and examples laid out here are really at the forefront of where innovation in the capital is headed. A value-driven approach is no longer optional in the 21st century, as not doing so will not only drive away business to more innovative competitors but will make your model for profit obsolete. This is a great book for anyone looking to grow a business or change an internal structure to function by way of social good.
As an "older" Millennial, I haven't yet worked for a company that mentioned Corporate Social Responsibility (CSR) but this is the second source I've read claiming that folks are now considering CSR in their job searches, so this really has me thinking what I should be looking for in an employer. The authors of the Corporate Social Mind establish eight traits companies can strive towards in order to better exemplify CSR; financial philanthropy is certainly not the only way that companies can contribute to social change.
This quick read is a business title and so will mostly appeal to corporate leaders, but I did find it very interesting, especially the eight interviews. The selected talent all had very unique experiences to share but there was a running theme I found quite interesting; companies should avoid pursuing CSR initiatives if the actual passion for social change does not exist, the goal should never be a PR ploy. Those companies that understand contributions to society are a "business opportunity and not a constraint" coupled with true passion and commitment will reap the greatest benefit. Leaders recommend tackling causes that are integral to their own business success, by utilizing the company's core services.
Thank you #netgalley for the advanced reader copy.
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