This book explores the importance of honesty in business. I agree that only the honest achieves lasting success.

This book is about how to use honesty in sales, marketing, innovation. Interesting enough that in many business situations you won't think of honesty as the key driver to success. "Fake it until you make it" motto of startups is far away from the principle of honesty. Digging deeper in various business cases together with the author you will find out why honesty is important at any stage of your businesses.

Ray Dalio said, "If I'm wrong, I want to know about it," and reading this quote in the book summed up what the author had been exploring from the very first chapter- the level of transparency we need and engage in to grow, not just as people but as leaders, as producers and consumers.
Thanks Netgalley for the eARC. This is a book I'd recommend to every Creator and Team member as an insightful read in positive engagement, because there's the saying "honesty is the best policy," but as simple as it may sound, we struggle to not tell a lie or cut corners at every chance we get.