Honest to Greatness
How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
by Peter Kozodoy
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Pub Date Aug 11 2020 | Archive Date Sep 09 2020
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Description
In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—and their decision involves far more than product quality alone.
Most businesses are still struggling to adapt as they continue to follow archaic, detrimental business practices. Meanwhile, as both shoppers and employees, the rising Millennial generation is making their stance perfectly clear: They are not interested in supporting organizations that seem inauthentic, soulless, or dishonest.
If you want to build an industry-dominating business in today’s market, honesty isn’t just an important core value. It’s the #1 business strategy you’ll need.
In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy. shows how today’s greatest business leaders embrace honesty in order to achieve game-changing success.
Through case studies and interviews with leaders at Bridgewater Associates, Sprint, Quicken Loans, Domino's Pizza, The Ritz-Carlton and more, Kozodoy presents fresh business concepts that anyone in the workplace can implement in order to:
- Reach and retain your best customers in order to rapidly explode sales- Attract and inspire the best talent in any industry
- Create an unbeatable culture of innovation that dominates your competitors
- Earn your team’s respect and loyalty
- Unlock deep personal fulfillment by setting the “right” goals
Filled with powerful lessons for current and future leaders, this timely book demonstrates how to use both personal and organizational honesty to realize true greatness in life and business.
Advance Praise
“Honest to Greatness is a timely read for anyone who wants to engage with consumers in today's market. Peter Kozodoy sheds light on why some companies soar and others falter—it is as fascinating as it is informative!”
—Barbara Corcoran, Shark Tank star and founder of The Corcoran Group
“Honest to Greatness should be required reading for any aspiring leader. Filled with jaw-dropping stories and packed with actionable business tips, this book forces you out of your comfort zone and inspires you to make huge changes in your life and business!”
—Richie Norton, author of The Power of Starting Something Stupid
“This is honestly one of the best books I’ve read in quite some time!”
—Marshall Goldsmith, New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There
Available Editions
| EDITION | Other Format |
| ISBN | 9781948836500 |
| PRICE | $26.95 (USD) |
| PAGES | 240 |
Links
Featured Reviews
Dora Archie O, Reviewer
Ray Dalio said, "If I'm wrong, I want to know about it," and reading this quote in the book summed up what the author had been exploring from the very first chapter- the level of transparency we need and engage in to grow, not just as people but as leaders, as producers and consumers.
Thanks Netgalley for the eARC. This is a book I'd recommend to every Creator and Team member as an insightful read in positive engagement, because there's the saying "honesty is the best policy," but as simple as it may sound, we struggle to not tell a lie or cut corners at every chance we get.
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