Member Reviews

Marketing is a crucial part of any business and everything moves much quicker. I enjoy this book because of the learning element of shifting through the fast pace. Excellent beginners guide.

Was this review helpful?

The book is worth reading for the framework it presents. Although the framework is designed for marketing, I believe it can be used easily in development of a product or sales. Really well structured three steps that can drive good results with confidence.

Was this review helpful?