Ride the Tornado

Continuously Improve Your Marketing Strategy in the Midst of Rapid

This title was previously available on NetGalley and is now archived.
Buy on Amazon Buy on BN.com Buy on Bookshop.org
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app

1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Jan 21 2021 | Archive Date Mar 22 2021
Waxwing Insights | Independent Book Publishers Association (IBPA), Members' Titles

Talking about this book? Use #RidetheTornado #NetGalley. More hashtag tips!


Description

Digital change creates a whirlwind of ever-shifting opportunities, and being directionless, even for a moment, will sabotage a company’s potential. To surge through the storm as a money-making business, you need to move quickly—but with intention.

Most marketing management leaders lack a framework for successful decision-making in a fast-paced digital marketing industry. Rigid long-term planning won’t work when you must execute rapid results that build over time.

In Ride the Tornado, learn how to take advantage of change without caving into it. New North Agency founder Tobin Lehman offers a step-by-step guide to a proven system that adds razor-sharp focus into marketing strategy: The RTX© decision-making framework. Reshape your perception of change and transform your marketing decision-making to achieve better results, more efficiently.

You’ll discover:

• How market fluctuations, process improvements, and technology changes affect your brand, customers, and sales.
• Why long-term project planning is only 80 percent accurate—and why agile thinking is the better option for innovative leadership in dynamic environments.
• The three stages of RTX© framework for shorter action cycles, consistent goal realignment, and 5 to 15 percent more margin despite uncertainty.
• Sample agendas, FAQs, and communication strategies to help a team leader implement RTX© now.
• Solutions to potential challenges and how to prep for unexpected results.

Don’t just weather the storm—command and conquer it with focus, force, and success. Empower your organization into a rapidly thinking, executing business unrelenting to the winds of digital marketing change with RTX©. Get Ride the Tornado now!

Digital change creates a whirlwind of ever-shifting opportunities, and being directionless, even for a moment, will sabotage a company’s potential. To surge through the storm as a money-making...


A Note From the Publisher

Ebook: 9781736061015

Ebook: 9781736061015


Available Editions

EDITION Paperback
ISBN 9781736061008
PRICE $17.99 (USD)

Average rating from 2 members