The Digital Experience Company is a good resource for anyone who wants to learn how to create memorable digital experiences for customers. The author does a great job of explaining the importance of the user experience and how to collect and analyze experience insights. He also provides a number of case studies from companies that have successfully implemented user-centered design. It's a good book for anyone who wants to improve the user experience of their products and services, inspiring loyalty in customers.

I received a free ARC of this book from NetGalley in exchange for an honest review.

The Digital Experience Company provides a broad overview of the value of user and customer experience, including a number of anecdotes about the author's personal experiences with good and bad customer and user experiences alongside some stories of the impact that investing in UX or CX can have. The author of this book, Alfonso de la Nuez, is a co-founder of the user research platform UserZoom, and it shows. This book often reads like content marketing. It promotes UserZoom's tools and methodologies and if you're familiar with UserZoom they will be quite familiar to you.

Therein lies a bit of the issue: this reads a lot like content marketing, which I suppose it is. I think a lot of readers might be thrown off by how much this feels like marketing, though, especially as a lot of the material is fairly superficial in terms of the degree to which it offers any practical advice. I imagine the audience is more executive than someone like me who has heard about the importance of CX and UX but doesn't know much about it yet, but I'm not sure how prevalent that demographic is these days. (At least, I don't know how much of that demographic and will still be likely to pick up this book.)

This book might serve as a decent enough primer, but there are better, more in-depth studies of just about every topic that it covers. Consider it a bit of a 101 view but if you want to dig deeper into the best ways to do a lot of the things and want an answer that isn't "UserZoom has something for that," you'll probably need to continue your reading elsewhere.

A short nonfiction read which I find really intriguing and gave me some things to think about.

The book brings up a few important topics on companies in link with the digital world and how it affects consumers, how it's going to change in the coming days and give a broad idea of the future digital marketing.


The book has eight concise chapters with focus on the most important points to reflect upon. No words wasted.

I would say the reading level for the book's audience is medium. Teens to adults can comfortably read this book when it comes to the writing, the presentation and the technical terms used.

I would say it would make the public a lot more aware about themselves, the companies, the digital market and the prospects of a digital company.

Thank you, Advantage Media Group, ForbesBooks for the advance reading copy.

A well presented and researched argument by Alfonso de la Nuez to drive companies and their focus towards user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them. It's the key to success in the digital age. With his well-established expertise and insights from leaders to show you how to go about it.