The Digital Experience Company

“The world has gone remote, and very often the only way to interact with customers is through a digital channel. Alfonso’s book focuses on a topic many leaders have still not fully grasped today: to stay competitive in the digital economy you need to deliver a great digital experience and focus on the customer. The book helps you understand why it’s so important to focus on product design, customer happiness, and user research. I highly recommend this book to anyone looking to upgrade their digital footprint.” —Eric Yuan, CEO and founder, Zoom

“In the SaaS (software as a service) digital economy we live in, if the end user doesn’t have a great experience, they will inevitably churn. It’s therefore imperative that, in order to be successful in the digital marketplace, companies invest in delivering a great product experience to drive retention and growth. Alfonso understands what it takes to make great digital product experiences happen.” —Nick Mehta, CEO, Gainsight

“All companies are software driven (at least partly), many customer interactions are digital, and brand is experience. Any of these three is enough to care about user experience, but the combo means that UX is destiny. This book explains all this. More importantly, it explains what to do about it. Read and prosper—or ignore and die.” —Jakob Nielsen, PhD, user advocate and principal, Nielsen Norman Group

“At a time when companies obsess over big data and agile delivery, Alfonso de la Nuez delivers a critical message: how to interweave complementary insights about the digital experience of the customer into modern business practices at scale.” —Christian Rohrer, PhD, senior director of design, McAfee