This book focuses on tailoring brand experiences to women. Mares explores the untapped potential and purchasing power of women in the marketplace, emphasizing the need for companies to understand and connect with their female consumers on a deeper level.

Drawing from extensive research and real-life examples, the book offers valuable insights and practical strategies for creating meaningful and inclusive brand experiences for businesses to resonate with women.

Thank you to Netgalley and the publisher for providing an ARC to read and review.

This book was both rewarding and empowering!!! As a whole, women bring so much to the table, yet they are often overlooked or their opinions are downplayed. As a woman, Katie Mares uses her own experiences to illustrate what is wrong with our society. The unique perspective of women can and should be used by leaders and entities to make sound business decisions. As a woman, I can relate to so many of the experiences from this book. Overall, I found this book quite informative.

As a read this book during Women's History Month, the following statement really resonated with me..."it's bad enough that women have to fight an uphill battle to attain equality, but also battling against other women is a disgrace".

All in all, I enjoyed this book & I recommend it to others!!!

I received an ARC of this book from NetGalley and Greenleaf Book Group in exchange for an honest review.

I think I was hoping for more from this book. Particularly in the beginning, a lot of numbers and statistics are thrown at you. Add that to the buzzwords throughout, and this book seems to just skim too surface-level over actually making a difference.

As someone who works in customer service, in an industry that is particularly female dominated, none of this information was really new to me. Moreover, I think that the author is missing a huge part of the equation. She mentions a Gen Z connection in relation to creating more diversity and inclusion in the workplace. But I think the experience and shopping habits of Gen Z is vastly different than what she talks about as the ideals in this book. The growth of online shopping, fad trends, and the dominance of social media and fewer in-person communications changes the necessary experience drastically.

Overall, although I can see some of the points she’s making personally, and don’t disagree with the importance of strategic marketing to women, much of the actual info and suggestions seem dated and out of touch to making an impact on future branding.