CustomHer Experience
The Importance of Tailoring Your Brand Experience to the Female Consumer
by Katie Mares
This title was previously available on NetGalley and is now archived.
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Pub Date Feb 14 2023 | Archive Date Feb 28 2023
Greenleaf Book Group | Greenleaf Book Group Press
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Description
The Buying Power of Women
Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women’s loyalty. CustomHer Experience provides businesses with the insight, guidance, and tools to
- better understand the female consumer,
- transform the transactional service a woman currently receives into the alluring, interactional experience she craves,
- adjust their approach when interacting with customers, and
- ignite a spark in their teams and companies.
CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women—the world’s most influential consumers—can’t live without. When businesses start doing that—and doing it well—they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won’t want to go anywhere else. Katie Mares’s book is for anyone in business who wants to completely upend their industry.
Advance Praise
“CustomHer Experience helps teach brands how to attract and retain the most influential buyer. Mares shares how to create experience epiphanies, which fill a gap for the customer that they didn’t know and now cannot live without.”
—John R. DiJulius III, author of The Relationship Economy
“CustomHer Experience is important to being successful in any business. Katie Mares provides practical ways to ‘think like the female consumer’ that will help you unlock the female buying power. It is imperative for businesses to think through and design customer experiences and processes using her lens. In these pages, you’ll find scientifically backed information combined with easily actionable tactics that all businesses from any industry can put to use. This is a must-read if you want to capture the heart and mind of who may potentially be your most influential customer: the woman.”
—Shep Hyken, customer service/experience expert and NYT and WSJ best-selling author of The Amazement Revolution
“Mares provides a stunningly thorough analysis of how to reach and retain women shoppers at every touchpoint. This is an essential read for anyone looking to transform their business by building a customer experience tailored to a woman’s needs and expectations in a way that’s more than skin deep.”
—Peter Giorgi, CMO of Celebrity Cruises
“Katie Mares makes HER story with this guide to opening a whole new world of brand potential. CustomHer Experience is a fascinating read from a true expert on the untapped phenomenon that is the female consumer. A visionary example of ‘How To’ aligning expectations with bottom line performance for extraordinary results!”
—Captain Kate McCue, the first female American captain of a mega cruise ship
“Pay attention to the strategies in this book. When leaders are intentional with their attention by prioritizing the female consumer and earning her business, they leverage the influence women have in purchasing decisions in their homes, workplaces, and communities. Read it. Apply it. Share it.”
—Neen James, keynote speaker, attention expert, and author of Attention Pays
“Katie has opened my eyes to the way I approach marketing. She has a fresh and comprehensive approach on how to gather and retain a woman’s business. Women make more than 90% of household business decisions; this target market cannot be denied. CustomHer Experience is a truly smart book that is a must-read for all business leaders.”
—Yatin Patel, CEO and cofounder of Reservations.com
“After meeting Katie and reading CustomHer Experience, my eyes were opened as to how influential women really are as the decision-makers in our homes. This book has impacted my decision-making for future marketing strategies and helped me further understand the female consumer.”
—Richard Sandoval, founder and CEO of Richard Sandoval Hospitality
Marketing Plan
National trade marketing and sales campaign
Targeted podcast and media outreach
Targeted press release distribution
Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media
Online marketing campaign including targeted and advance giveaways via Goodreads
Watch for author and book updates at www.katiemares.com
Available Editions
| EDITION | Other Format |
| ISBN | 9798886450262 |
| PRICE | $24.95 (USD) |
| PAGES | 184 |
