This is a motivational leadership book that delves into the concept of the FUD Factor, which stands for fear, uncertainty, and doubt. The author, who is the CEO of Merchants Fleet and a contributor to various publications, draws on his 30 years of business experience to guide readers on how to overcome these negative feelings and become effective leaders.
The book is described as an often powerful, example-driven management guide that presents ways for readers to overcome their fears and achieve success. Keegan emphasizes that leadership is a daily decision and that leaders are made, not born. He shares personal anecdotes and lessons learned throughout his career to inspire and coach the next generation of leaders. With a focus on being “fearless” while building strong teams, the book offers a clear path for aspiring and seasoned leaders to follow.

"FUD Factor" by Brenden P. Keegan is an intriguing exploration of the Fear, Uncertainty, and Doubt (FUD) concept, with an emphasis on how it impacts decision-making in the business world. While the book offers valuable insights into the psychological aspects of FUD and its effects on individuals and organizations, there are certain areas that could have been further developed to enhance the overall reading experience.

One aspect that stood out in "FUD Factor" was Keegan's ability to provide clear examples and case studies that helped illustrate the presence and consequences of FUD in various situations. The real-world scenarios highlighted the relevance of the topic and allowed readers to grasp the practical implications of the FUD factor.

The author's easy to follow, making the content accessible to a wide range of readers, regardless of their familiarity with the subject matter. Keegan's expertise in the field shines through, as he presents complex concepts in a digestible manner, ensuring readers can grasp the core ideas without feeling overwhelmed.

However, there were a few areas where "FUD Factor" fell short of expectations. The book occasionally lacked depth, leaving certain topics underexplored. I also feel as though it was relatively repetative.

In summary, "FUD Factor" helps to shed light on the pervasive influence of fear, uncertainty, and doubt in business decision-making. The author's clear writing style and relevant examples make it an accessible read. However, the book could benefit from further exploration of certain topics and more unique takes to make it stand apart from books in the same genre. Overall, it provides a solid foundation for understanding the FUD factor.

Felt a bit repetitive around the word fud. Interesting though not very impactful. It’s an audiobook version which is generally difficult for a non fiction book but I do enjoy listening to them as they are calming.

I'm always looking to learn and grow, so when this came to me curtesy of NetGalley I had to dive in. I really enjoyed the listen. On the whole the narration was pretty good. I liked that it was somewhere between, conversational and that college professor you really liked. The only complaint I have was some of the "voices" he used for different people kinda grated a little, but overall, not to the point I wouldn't listen again. I also know that's got to be hard to do.

I think Keegan did a great job in reiterating that FUD was Fear, Uncertainty and Doubt, without over doing it. I have read or listened to books that had a Catch Phrase but when it was all said and done, you couldn't remember what it actually stood for. Not the case here. I also liked Keegan's use of both positive and negative examples. He also drew from others' stories which were mostly all positive examples. If you wonder if this is a Keegan, "look how great I am," book, let me say it is NOT.

There was one really tiny section that was some math formulas that was totally lost on me. I should say, I usually listen to audios on my rather long commute, and so I don't do much rewinding and searching while listening. So, if I had gone back and listened to that section again perhaps, I would have understood it. However, as it was things were rocking along and then it seemed like we had several algebraic equations out of nowhere and I didn't understand the point he was trying to convey. This book, like most, focuses on leadership in the privet sector. For most readers or listeners that's probably perfect. However, if you work in a government institution, some of these stories just won't hit home, because well it's the government and that's just not how it works. However, there is still a bunch of great information. It WILL make you a better leader but probably won't propel you to the top like in the private sector. Definitely worth the read/ listen!

There are only a handful of self-help books that I’ve ever rated 4 or 5 stars. Conciseness and simple presentation of information are what made this an enjoyable read. About the only thing I wish had been different was a short summary of key points at the end of each chapter.
As with all such books, it’s stuff you should already know, but probably stopped doing at some point or don’t do as well as well as you should be. A few actionable steps but most of it is high-level white collar career advancement.

⚠️ Content notes: none noted
🏳️‍🌈Representation: There are a few stories as examples throughput. All are of white men and one woman.

A good foundation for people who lead and manage people. Much of it was common sense practices which I feel is already what I do but his reinforcement of why was good. I think it is most effective to have the author narrate these types of books because they have proven to be talented and successful so why not be the one presenting it to us as well. It’ll be interesting to see if this new release will be on some desks at my company soon. I decided to download the ebook as well as a reference tool.

Thank you to Netgalley and the publisher for the opportunity in exchange for an honest review.

I really wanted to get into this. But the narrator just bored me. Couldn't get past first chapter. The concept of this book, I'm going to try reading the physical book. Some books just aren't great as audiobooks

Everyone...in in any industry has to deal with fear, uncertainty, and doubt. The author provides solid principles for dealing with all three. If the reader is familiar with writers like Lewis Hoes or Brendon Burchard, they will appreciate the flow this text.

This is my first 5-star review on Netgalley, and this book deserves it. I didn't know how much I needed this book until I clicked play on the audio. I would recommend this book to anyone who finds themselves in a slump or needs to jump start their career. It really gives great insights and amazing tips on how to lead and how to be a fearless leader. The author shares his own personal experiences and insights as well as those of others who are at the top of their game and how they got there. I particularly loved the story he shared of Mr. Disney himself, and how his road to success was not as easy as we would think. I always thought he was fed the silver spoon and Disney World just materialized out of magic, but I found out that his perseverance and conquering his FUD led him to achieving his goals. Once I started listening to this audiobook, I literally could not stop! I took it everywhere with me, on the trail, at the gym, to the store, even whilst relaxing in a bath. The author did an amazing job! Through sharing his experience and insights., this book inspires one to overcome their own FUD. The narration is amazingly clear and highly engaging! It was a book I did not want to ever end and one that I plan to read again and again. This book is great at any stage of your life whether you are just starting out, have been promoted to a new managerial role, a CEO at a big company or managing a book club. It offers great tools and practical and tactical strategies to help readers conquer their FUD, boost their confidence and achieve their goals. This book is a must have on your bookcase, iPhone or kindle! It is definitely a book you will want to revisit again and again throughout the stages of your life! I 100% endorse purchasing this book! You will be happy you did!

Thank you so much to Netgalley, Bredan P Keegan and Forbes Books for allowing me to read this ARC, for an honest review.

The author shares his own personal experiences and insights, as well as practical strategies and tools, to help listeners overcome their own FUD and achieve their goals. The narration is clear and engaging, making the book a pleasure to listen to. I would highly recommend this audiobook to anyone looking to boost their confidence and reach their full potential.