The top thought from the book for me personally is if you are not building your brand, it doesn't meant your brand is not there, you don't control it simply. This is pretty powerful. All of us have personal brand or how others perceive us and this is a part of our authority and how the world sees us. Being in control and proactive in creating you and how people around you perceive you, think of you and respect you is vitally important in today's worlds both physical and digital. Very interesting book on how to build an authority that is authentic and will be there to serve you.