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Member Reviews
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This book has been a great listening experience. Thanks to the author and the publisher for bringing this book to life.
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I was very surprised at how much I enjoyed listening to this book. A lot of the pin points were easy to follow and creat action items to hold ourselves accountable. I think the thoughts were a better fit for a company view as a whole versus and individual person. Specifically how a company can tweak a few things to improve how the community around you view your company.very good read!
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Authority Advantage is a very helpful primer on how to establish yourself as a thought leader and leverage what is unique about you/your brand for professional advancement. Although this is directly applicable for consultants, experts in many fields can leverage this to best position themselves and/or their companies for advancement.
There are very good, practical tips around how to leverage podcasts and other tools to get closer to prospective clients and a great extended analogy of a sports stadium to understand different audience and media types.
This is a very clear and actionable book -- I plan to recommend it to non-profits when I have volunteer calls about social media presence and other brand-building -- the importance of demonstrating expertise and value to move conversations along.
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The Authority Advantage is an excellent book explaining the value of building a platform that is based on true thought leadership.