The Authority Advantage
Building Thought Leadership Focused on Impact Not Ego
by Adam Witty & Rusty Shelton
Narrated by Adam Witty & Rusty Shelton
This title was previously available on NetGalley and is now archived.
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Pub Date May 16 2023 | Archive Date May 16 2023
Advantage Media Group | Forbes Books
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Description
As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.
But before you ca n reach an audience, you must earn their trust.
Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.
The good news for leaders who understand this new reality is that although your target audience may hesitate to connect with your corporate brand, they are actively looking to connect with YOU - if you can create an Authority Advantage by positioning yourself as a mission-driven thought leader with something to teach, rather than a professional with something to sell.
Are you positioned for this new leadership landscape?
The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust within an increasingly skeptical market.
Within these pages, you’ll discover the proven tactics for establishing a strong leadership brand before you meet a potential team member or prospect; how to create leverage via “Authority by Association” to accelerate trust; learn how to create compelling content in all formats; how to use books, speaking engagements and publicity as tools for impact, prestige and profitability; and most importantly, how to create your own MAP (Master Authority Plan) to put all these elements into a top-to-bottom strategy that builds authentic connections. You’ll also hear from recognized thought leaders who reveal what methodologies helped them write their own success stories.
The Authority Advantage breaks through outdated concepts and superficial personal branding tips to provide an actionable blueprint for real leaders who want to build meaningful thought leadership in today’s landscape. In short, it’s a book you can’t afford not to read.
Advance Praise
"To serve is to live. The Authority Advantage provides a simple and effective framework for modern day leaders to follow when communicating and sharing their message with others. This book is a must read for CEOs that believe in servant leadership."
-- Alan Mulally, Retired CEO of Ford Motor Company & Boeing Commercial Airplanes
"I was honored to write the foreword for Adam and Rusty's previous book, Authority Marketing. They've done it again with The Authority Advantage. This book is required reading for any leader who wants to make a lasting mark in his or her field."
-- Steve Forbes, Editor-in-Chief, Forbes
"Having an important message means nothing, if nobody notices or cares. It's not enough to be the best, if no one trusts your authority. For over a decade, Adam Witty and Rusty Shelton have been my trusted advisor in creating authoritative messages that change the world."
-- Sally Hogshead, Bestselling Author of Different is Better Than Better.
"I've always told CEOs they must 'own the ink' in their industry. Being the through leader and expert that your clients and prospects turn to is essential. The Authority Advantage provides a modern-day blueprint CEOs must follow to build mind-share and market-share for their business."
-- Verne Harnish, Founder of Entrepreneur's Organization (EO) and Bestselling Author of Scaling Up (Rockefeller Habits 2.0)
Available Editions
EDITION | Audiobook, Unabridged |
ISBN | 9798887502533 |
PRICE | |
Available on NetGalley
Featured Reviews
This was an informative book, one that is geared towards the entrepreneurs. I did not realize this was the fourth book to a series, but I don’t think it affected my read.
The Authority Advantage is an excellent book explaining the value of building a platform that is based on true thought leadership.
Authority Advantage is a very helpful primer on how to establish yourself as a thought leader and leverage what is unique about you/your brand for professional advancement. Although this is directly applicable for consultants, experts in many fields can leverage this to best position themselves and/or their companies for advancement.
There are very good, practical tips around how to leverage podcasts and other tools to get closer to prospective clients and a great extended analogy of a sports stadium to understand different audience and media types.
This is a very clear and actionable book -- I plan to recommend it to non-profits when I have volunteer calls about social media presence and other brand-building -- the importance of demonstrating expertise and value to move conversations along.
Readers who liked this book also liked:
John Kotter; Holger Rathgeber
Business, Leadership, Finance, Nonfiction (Adult)